The Lying Game: How to Get the Truth out of Form Liars | Marketing Automation Times

http://marketingautomationtimes.com/2013/05/30/the-lying-game-how-to-get-the-truth-out-of-form-liars/?utm_source=twitter&utm_medium=social&utm_content=250760

1 votes, average: 5.00 out of 5

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At some point in our careers, we’ve all received an inbound lead from Mickey Mouse. Or Buzz Lightyear. Or Your Mom. And there’s a good chance their email address was notachance@gmail.com.

No one likes spam. In fact people hate spam. Even if you treat your email lists with the respect they deserve, you’ll still deal with the blowback from others who are rampantly spamming out there. And the blowback includes the sudden interest from someone’s mother in your product or service.

There are ways to minimize the blowback and transform the liars into truth-tellers. It’s all about building better forms. Here’s how to do it.

The best (and worst) social media marketing features – iMediaConnection.com

http://marketingautomationtimes.com/2013/05/30/the-lying-game-how-to-get-the-truth-out-of-form-liars/?utm_source=twitter&utm_medium=social&utm_content=250760

1 votes, average: 5.00 out of 5

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Social media has proven to be a rewarding use of marketing dollars. Go figure. And the market sees the value as clearly as the marketers. In the last two years, a bevy of social media marketing companies have been acquired, including Buddy Media, Crowd Factory, and GroSocial. Check the venture wire any day of the week, and you’ll see at least one social media startup announce a round of funding.

We know now that social media is going to continue to emerge as a vital component to lead gen and brand engagement. And while social media marketing tools like those mentioned above are still in their adolescence, the category has been around just long enough for marketers to learn what they love about social media marketing tools — and what they can live without.

Four Tips for Building Fail-Proof Buyer Personas

http://marketingautomationtimes.com/2013/05/30/the-lying-game-how-to-get-the-truth-out-of-form-liars/?utm_source=twitter&utm_medium=social&utm_content=250760

1 votes, average: 5.00 out of 5

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Sales – Whether you think it, believe it, or discard it… the truth is that buyer personas are the start of every successful campaign.  Every marketer knows that understanding your buyer is key, but every smart marketer knows that standard demographics just won’t cut it anymore.

The best way to start the process of getting to know your buyer—intimately—is to go through a persona exercise. Here are some tried and true tips for tackling the buyer persona beast.

Lead Hoarding: Why Being Stingy Can Really Pay Off

http://marketingautomationtimes.com/2013/05/30/the-lying-game-how-to-get-the-truth-out-of-form-liars/?utm_source=twitter&utm_medium=social&utm_content=250760

1 votes, average: 5.00 out of 5

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One of the great things we all love about marketing automation is that it allows the sales team to really focus its efforts. But this can also be somewhat of a wolf in sheep’s clothing. From day one, salespeople are taught that a sale is, first and foremost, a numbers game. In order to succeed, a salesperson must have access to data and then make a certain number of calls every day. It’s repeatedly burned into their brains that those calls will lead to a certain number of meetings, which then will lead to demos and opportunities and will finally manifest as sales.

4 Things Marketers Should Do Instead of Creating Top 4 Lists

http://marketingautomationtimes.com/2013/05/30/the-lying-game-how-to-get-the-truth-out-of-form-liars/?utm_source=twitter&utm_medium=social&utm_content=250760

1 votes, average: 5.00 out of 5

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Marketers love to publish lists, too. Especially marketers who are trying to work with a complex marketing automation tool and know they need to churn out a ton of content to get the most out of the tool. And while some marketers are busy coming up with kitschy lists, others are heads down, working hard on figuring out how to turn their software investment into gold. This list is for those marketers.

Ricoh Goes From Blasting to Targeting

http://www.dmnews.com/ricoh-goes-from-blasting-to-targeting/article/288306/

2 votes, average: 5.00 out of 5

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Last January the company began using Marketo’s marketing automation solution, shortly after the organization implemented a new CRM solution from Salesforce. This was a lot of internal change in a very short time. So, before Ricoh could start firing off targeted, segmented lead gen messages through its Marketo-Salesforce deployment, there were some unexpected integration issues that needed to be ironed out.

Use social to bait the hook, haul in leads

http://www.btobonline.com/apps/pbcs.dll/article?AID=/20130403/SOCIAL/304029992/use-social-to-bait-the-hook-haul-in-leads

2 votes, average: 5.00 out of 5

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It’s conference season, and I’ve been coast-to-coast visiting the usual events. After eavesdropping on many a conversation—and being part of several legitimate ones, too—it’s clear that the hottest topic around continues to be social media integration. One question remains: How can we make this component more of a tangible element within the marketing process?

Countless startups with platforms and plug-ins have emerged to rise to the challenge, and strategists aren’t hesitating to jump all over it as well. This kind of forward thinking is great and stirs up innovation, but let’s be honest: The majority of marketers don’t yet need these comprehensive tools and programs, so we’re getting ahead of ourselves a bit.  Click to see more…

CRM Series: 3 Ways CRM Integration Creates Alignment and Drives Sales

http://www.btobonline.com/apps/pbcs.dll/article?AID=/20130403/SOCIAL/304029992/use-social-to-bait-the-hook-haul-in-leads

1 votes, average: 5.00 out of 5

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Integration is really kind of a dirty word in marketing – it scares a lot of execs to even say it. Lets face it – it sounds expensive and it sounds complicated. Not to mention, it sounds like something we can’t do without adding other bodies to the project, hours to the solution, and a probability for failure. The strange thing about integration is that, in addition to causing mass paranoia, it’s also necessary in order to evolve.  Download to read more.

B2B Lead Blog » Marketing Analytics: 3 steps to help Sales and Marketing improve productivity

http://www.btobonline.com/apps/pbcs.dll/article?AID=/20130403/SOCIAL/304029992/use-social-to-bait-the-hook-haul-in-leads

2 votes, average: 5.00 out of 5

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According to MarketingSherpa’s just-released 2013 Analytics Benchmark Report, only 37% of respondents said they routinely used analytics for their marketing planning. It’s no wonder the highest priority for 66% is to do a better job of acting on data to improve marketing performance.

LeadMD client Appfolio breaks that trend and thanks to Marketo software and strong support by LeadMD, Appfolio is turning interest into cash at unprecedented high rates.  See there story here.

3 Useless Marketing Automation Strategies You Should Ditch

http://www.imediaconnection.com/content/33464.asp

2 votes, average: 5.00 out of 5

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While some marketing strategies are tried and true, there are others that linger on for no apparent reason aside from the ease of repetition and fond reflections of how things were done “back in the day.” Let’s get real. Many of these strategies are not only tired, but completely ineffective as well. And what’s worse? Many of us are still clinging to them. Let’s prepare to bid adieu to these strategies once and for all, and finally let them go the way of the PSA. Here’s a look at three of the main offenders and why they must be crossed off of your 2013 marketing plan.

Applying B2C Principles to B2B Campaigns

http://www.destinationcrm.com/Articles/Web-Exclusives/Viewpoints/Applying-B2C-Principles-to-B2B-Campaigns-86879.aspx

3 votes, average: 4.67 out of 5

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We all know that running a B2B business requires strategic elements and processes that differ drastically from those that drive a B2C business. But what if some components of successful B2C campaigns could be effectively translated to B2B?  Here are a few smart ways to make this work.

4 Steps For Building Fail-Proof Buyer Personas | Radius

http://radiusintel.com/blog/2013/01/16/4-steps-for-building-fail-proof-buyer-personas/

1 votes, average: 5.00 out of 5

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Whether you think it, believe it, or discard it – the truth is that buyer personas are the start of every successful campaign. Every marketer knows that understanding your buyer is key, but every smart marketer knows that standard demographics just won’t cut it anymore. The best way to start the process of getting to know your buyer – intimately – is to go through a persona exercise. Here are some tried and true tips for tackling the buyer persona beast.  See the 4 key steps to building personas that pay off.

Setting Expectations for Social Media’s ROI

http://www.thecmosite.com/author.asp?section_id=2588&doc_id=256560

2 votes, average: 4.50 out of 5

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Social media’s effectiveness is a function of the planning and thought that go into it, right from the beginning.

Social media continues its reign as the sport that everyone wants to play and that everyone wants to emerge as the star. We all know that having a lack of a social media presence weakens our businesses’ credibility, so we find ourselves in a rat race, clamoring to tame the social media beast while trying to make it dually effortless and effective.

The Impact of Oracle Buying Eloqua: 11 Power Players Weigh In

http://blog.radiusintel.com/2012/12/20/the-impact-of-oracle-buying-eloqua-11-power-players-weigh-in/

2 votes, average: 5.00 out of 5

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There was gigantic news in the marketing software business today as technology giant Oracle bought marketing automation vendor, Eloqua. We connected with the 11 biggest and baddest experts to get the…

Email How often is too often

http://www.dmnews.com/email-how-often-is-too-often/article/270425/

1 votes, average: 5.00 out of 5

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Email marketing is something that has become a “need to do” for most companies and technology platforms have made it incredibly easy to get an email marketing program underway. Now that true ease-of-use has arrived—and you can churn out custom emails to potentially thousands of people at once quickly—the urge to over-communicate creeps up. Here are three infallible tips for setting up your ideal email schedule.

4 content marketing myths discredited

http://www.imediaconnection.com/content/33129.asp

3 votes, average: 4.67 out of 5

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For every handful of agencies and savvy marketers who understand content marketing’s purpose, there are just as many smart marketers still grasping at straws and unfortunately, buying into myths. These fallacies prevent companies from reaching new buyers and staying competitive. Content marketing is something every company can and should embrace, regardless of its resource pool and budget. It’s time to set the record straight. Here are four content marketing myths that can be laid to rest:

Marketing Automation Solutions | OpenView Labs

http://labs.openviewpartners.com/marketing-automation-solutions/

8 votes, average: 4.88 out of 5

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B2B marketing departments everywhere are turning to marketing automation in droves, but many are finding out the hard way that adoption alone isn’t a guarantee for success. If you’re currently struggling to implement a marketing automation platform, or are worried that you’re not maximizing your ROI, you’re not alone. The fact is while usage is soaring (Forrester predicted 19% of B2B organizations would be implementing marketing automation this year and another 17% would be expanding their usage), when it comes to initial execution many companies actually stumble.

That’s where consultant companies like LeadMD come in. We asked CEO Justin Gray to share his insights into dealing with the most common pain points for companies implementing marketing automation and provide tips for smoother adoption and long-term success.

No One’s Opening The Emails – Now What?

http://blog.softwareadvice.com/articles/crm/no-ones-opening-the-emails-now-what/

10 votes, average: 4.70 out of 5

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Most companies are doing some level of email marketing, but few are doing it really well. Myths, misguided expectations, and a lack of strategy are the main culprits. Here are some tips to reset your email marketing expectations and increase your open rate.

Automated marketing helps Jefferson National hone direct content :: BtoB Magazine

http://www.btobonline.com/article/20121008/DIRECT09/310089922/automated-marketing-helps-jefferson-national-hone-direct-content

9 votes, average: 5.00 out of 5

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The essence of direct marketing at Jefferson National Life Insurance Co. is timely, personalized communications. But its reliance on email and sales force automation wasn’t supporting the company’s large content-marketing program. See how LeadMD helped.

Communicating your Brand’s Story through Marketing Automation

http://www.btobonline.com/article/20121008/DIRECT09/310089922/automated-marketing-helps-jefferson-national-hone-direct-content

5 votes, average: 4.80 out of 5

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You can use the fanciest of tools marketing automation has to offer (and most of you do), but if your brand isn’t being showcased as a part of your messaging, you’re missing the mark. The question then becomes, how do you tell a story that speaks to buyers but also conveys what your brand’s personality really is? Look around at some of the companies who are marketing to you. Likely there are some you identify with that have a strong sense of who they are, while others, not so much. Recently we saw an interesting battle of brands – Apple vs. Samsung. Now that battle had nothing to do with public opinion, but as the two squared off you could certainly see the contrast between the two organizations. Apple markets its products under the umbrella of its brands perception – and wins because of it. Samsung, well, I simply don’t know what that perception is as they haven’t communicated their brand story quite as well. How buyers see your organization matters, and for that reason we still have to consider brand – even in modern day conversational marketing.

Click the link above to explore some tips for keeping the brand alive through marketing automation:

30 Days of [Content] Madness: Get More Leads from Your Content in Just a Month

http://blog.conversionconference.com/content/30-days-of-content-madness-get-more-leads-from-your-content-in-just-a-month/

9 votes, average: 5.00 out of 5

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By Justin GrayCEO, LeadMD
Content marketing is something that has garnered a ton of accidental attention as of late.  I say accidental because I feel like many of those that have latched onto the need for content marketing, have done so as a response to the painful realization that they were lacking content to power other initiatives.
Marketing automation, for example, has been one area that has given many marketers pause on their journey as they recognize that they are grossly un-prepared, from a content perspective. The fuel to the fire of software like marketing automation (MA) is good, multi-channel content.

Website Magazine – August 2012 – Lead Scoring is Not What it Used to Be

http://digital.websitemagazine.com/nxtbooks/websitemagazine/issue55_0812/index.php?startid=41

11 votes, average: 5.00 out of 5

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Lead scoring of the past could absolutely be viewed through this
lens, but lead scoring of the here and now is significantly and constructively
different than it used to be. The differences between the
two methods are found in the following areas.

Marketing Automation and Social Integration: Hand-in-Hand or Hand-to-Hand Combat? – B2B Marketing

http://blog.marketo.com/blog/2012/08/marketing-automation-and-social-integration-hand-in-hand-or-hand-to-hand-combat.html

8 votes, average: 5.00 out of 5

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When it comes to social media, questions about its usefulness to B2B marketers rage on. Some say that not having a social presence hurts you more than having one helps you. Check out our guest post on Marketo’s B2B marketing blog to join the conversation.

How to Spot a Rainmaking Demand Generation Marketer

http://www.adotas.com/2012/07/how-to-spot-a-rainmaking-demand-generation-marketer/

5 votes, average: 5.00 out of 5

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A driving force in any department is easy to spot, but there are also those rare individuals who drive the entire organization. Everyone looks to them for guidance, they know how a tweak in customer service will affect sales, they have a vision for how the moving parts of the company interact and how to lubricate the right joint to make everything run more smoothly.  Check out what to look for…

Content Tips to get Better Performance from Your Marketing Automation Software | Content Marketing Institute

http://www.contentmarketinginstitute.com/2012/08/get-better-performance-from-your-marketing-automation-software/

5 votes, average: 5.00 out of 5

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Here are 3 keys to making your content and your marketing automation software work together to give you the best results for your campaigns.

To most businesses, marketing automation software and content marketing make a powerful pair. But they will never reach their full potential until the content being used matches up specifically with what customers actually want to receive. Software alone can’t rejuvenate your marketing efforts, but neither can content. Here are three keys to making your content and your marketing automation software work together to give you the best results for your campaigns.

The Secret ‘P’ to Marketing Automation Success

http://blog.oktopost.com/the-secret-p-to-marketing-automation-success/

5 votes, average: 5.00 out of 5

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We all know there are three key ingredients to MA success: process, content and technology. This week, Software Advice advisory board member and LeadMD CEO Justin Gray added a fourth ingredient to this sales and marketing cake: your team.

Lead Scoring Not What it Used to Be – ‘Net Features – Website Magazine

http://www.websitemagazine.com/content/blogs/posts/pages/lead-scoring-not-what-it-used-to-be.aspx

5 votes, average: 5.00 out of 5

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Lead scoring of the past could absolutely be viewed through this lens, but lead scoring of the here and now is significantly and constructively different than it used to be. The differences between the two methods are found in the following areas.

Fear Factor: Stop Avoiding These Three Marketing Automation Features | Marketing Automation Times

http://marketingautomationtimes.com/2012/06/13/fear-factor-stop-avoiding-these-three-marketing-automation-features/

8 votes, average: 4.88 out of 5

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Marketing automation, when used properly and fully, is intended to be the best friend a company’s marketing team could have.  Check out some features that appear foe but are actually friend as Justin talks with Marketing Automation Times.

The Fourth Ingredient to Marketing Automation Success — People

http://blog.softwareadvice.com/articles/crm/the-fourth-ingredient-to-marketing-106041-automation-success-people/

6 votes, average: 5.00 out of 5

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We all know process, content and technology are key ingredients to marketing automation success. But I there’s a fourth lesser known one: people. Marketing automation software won’t replace people. Here are six reasons why.

Four New Ways Your Marketing Automation Investment Will Pay Off

http://www.marketingprofs.com/articles/2012/8032/four-new-ways-your-marketing-automation-investment-will-pay-off

6 votes, average: 5.00 out of 5

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Marketing automation companies are rolling out new features and new versions of their products and en masse. Each vendor has its distinct benefits and its target users, but all vendors are going in the same direction: offering what’s important to customers today.

“Why the ‘Cobblers Kids’ Excuse is Getting Old” |

http://www.marketingautomationinstitute.com/mai-blog/2012/05/why-the-cobblers-kids-excuse-is-getting-old/

5 votes, average: 5.00 out of 5

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Its long been an analogy that the best organizations “Drink their own champagne” or “Eat their own dog food.”  The assumption, of course, is that if you believe in something you will use it.  I’ve always felt this to be true, regardless of price, resources or life cycle stage.  See why this isn’t currently the case in Marketing Automation.

LeadMD’s Justin Gray Reveals 3 Ways of Maximizing Marketing ROI – B2B Marketing

http://blog.marketo.com/blog/2012/05/leadmds-justin-gray-reveals-3-components-to-maximizing-marketing-roi-industry-trends-of-the-future-and-more.html

6 votes, average: 4.83 out of 5

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Find 3 ways to maximize marketing ROI and more in this guest post LeadMD’s CEO, Justin Gray.

Cutting Edge Content Marketing Strategies

http://www.focus.com/roundtables/cutting-edge-content-marketing-strategies/

6 votes, average: 4.83 out of 5

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Cutting Edge Content Marketing Strategies B2B businesses are rapidly adopting marketing automation platforms, and content marketing remains a critical comp

Marketo Announces Finalists for 2012 Revenue Performance Management (RPM) Excellence Awards | LeadMD Selected

http://www.marketo.com/about/news/press-releases/marketo-announces-finalists-for-2012-revenue-performance-management-rpm-excellence-awards.php

6 votes, average: 4.83 out of 5

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Marketo, the fastest-growing provider of Revenue Performance Management (RPM) solutions, today announced the finalists for its second annual Revenue Performance Excellence Awards.

The Identity Crisis of Marketing Automation Software

http://www.marketingautomationinstitute.com/mai-blog/2012/03/the-identity-crisis-of-marketing-automation-software/

6 votes, average: 5.00 out of 5

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I was asked the other day what I would do without marketing automation software.  The answer is, distinctly, the same thing I’m doing right now.  I’m doing roughly the same things today as I was 10 years ago, in theory.  I want to entice buyers by engaging them in highly effective communication.  I want to track that interaction, score it, and respond to it again and again with messaging that increases demand for my services…

Marketing Automation ROI: Myths and Facts

http://www.marketingautomationsoftware.com/blog/marketing-automation-roi-myths-and-facts-1031412/

5 votes, average: 5.00 out of 5

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Many marketers think marketing automation will be the magic wand that solves all their marketing problems. Marketers believe it will allow them to better communicate with buyers and to stimulate interest in their products or services. But MA is not a solution, it is a software platform–out of the box, it will do absolutely nothing.

How LeadMD Makes PR Part of Their Content Strategy | Ubiquity Public Relations

http://www.ubiquitypublicrelations.com/blog/how-leadmd-makes-pr-part-their-content-strategy

4 votes, average: 5.00 out of 5

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This is a blog post I did for our vendor Ubiquity PR.  Posting it here as a commentary on more traditional marketing spends but how to capitalize on them in a less traditional way.

If I had just one prospect, I would give them a hell of a lot of attention. Every message would be spot on and tailored to their needs. If they downloaded a whitepaper on ROI, I would immediately send them a link to our ROI calculator and then track to see if they used it. Once they became a customer I would treat them like gold. They would hear from me once per week, maybe more, with helpful hints and tricks to be a better customer.  I would deliver extraordinary customer service and notify them of changes and issues IMMEDIATELY.

Three Ways to Improve Your Lead-Scoring Process

http://www.marketingprofs.com/articles/2012/7227/three-ways-to-improve-your-lead-scoring-process

5 votes, average: 4.80 out of 5

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Lead scoring enables marketers to precisely measure the warmth of leads before passing them to Sales, thereby increasing conversion rates. But that can be tricky. Learn how to smooth out …

Lead Nurturing | Stratus Achieves 5x Growth by Nurturing the Right Leads

http://www.1to1media.com/view.aspx?docid=33424

5 votes, average: 5.00 out of 5

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Stratus Payment Solutions decided to outsource lead generation and qualification, leaving the sales team to focus on contacting truly qualified leads, while the Stratus account team was able to concentrate on retaining existing customers rather than tryin

MarketingSherpa: The Complex Sale: Lead scoring effort increases conversion 79%

http://www.marketingsherpa.com/article.php?ident=32101#

5 votes, average: 4.80 out of 5

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Leads are the lifeblood of the B2B complex sale. But if Marketing directly passes volumes of harvested leads to Sales, many promising prospects may not be ready to become customers. In fact, 73% of B2B leads are not sales-ready, according to our 2012 B2B Benchmark Report.

One answer is to implement lead scoring to help determine when prospects are actually ready to speak with Sales. See how LeadMD customer and HR consultancy Bersin & associates added lead scoring to its existing marketing automation and CRM environment, and in less than one year, decreased leads sent to Sales by 52% while increasing revenue by 41%.

How Chasing Your Metrics Has You Chasing Your Tail

http://www.destinationcrm.com/Articles/Web-Exclusives/Viewpoints/How-Chasing-Your-Metrics-Has-You-Chasing-Your-Tail-79745.aspx

5 votes, average: 5.00 out of 5

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Metrics. It just rolls off the tongue, doesn’t it? Analytics. That sounds good too. At the end of the day, it really doesn’t matter what you call it. Marketers and sales professionals are facing a constant ROI battle, and this has trained us to rely on numbers as if we were junkies.  Justin Gray from LeadMD sits down with Destination CRM to discuss how not make these mistakes.

Three Ways to Bring Lead Nurturing into Your Social Media Plan | CustomerThink

http://www.customerthink.com/article/three_ways_to_bring_lead_nurturing_into_your_social_media_plan

5 votes, average: 5.00 out of 5

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We are well passed the assumptive phase that that the majority of businesses choose to include a social media strategy as part of their overall marketing. According to an EConsultancy study, 64 percent of businesses now see social as a major part of their programs and consider themselves past the “experimental phase.” A large percentage of these businesses, especially ones that have bigger marketing budgets and people to support each individual marketing initiative, will actually hire someone just to manage the social aspects of each campaign.

Justin Gray on The Marketing Automation Podcast | Marketing Automation Times

http://marketingautomationtimes.com/2012/01/09/justin-gray-on-the-marketing-automation-podcast/

4 votes, average: 5.00 out of 5

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Our guest for this episode of the Marketing Automation Podcast is Justin Gray, CEO & Chief Marketing Evangelist for LeadMD. Justin founded LeadMD in 2009 and has spent the last 12 years helping companies overhaul and optimize their marketing and sales departments.

First Have Something to Say: Simple Marketing for Complex Marketing Automation | Marketing Automation Times

http://marketingautomationtimes.com/2011/12/04/first-have-something-to-say-simple-marketing-for-complex-marketing-automation/

4 votes, average: 5.00 out of 5

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Any marketer should be forced to explain their company’s value proposition in less than five words, and have it be compelling. Because that’s all marketing is: being concise and compelling, but recognizing that not everyone reacts to the same message.

How can organizations use lead nurturing to develop a conversation? :: BtoB Magazine

http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100819/FREE/100819910

4 votes, average: 5.00 out of 5

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BtoB Magazine is the publication for b2b marketing strategists.  Check out the latest LeadMD contributions.

Guide To Demand Generation Consultants

http://www.demandgenreport.com/industry-resources/research/975-guide-to-demand-generation-consultants.html

4 votes, average: 5.00 out of 5

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DemandGen Report focuses on strategies, tactics and measurements central to driving growth. Targeted at sales and marketing execs, it provides case studies and in-depth research on lead generation, promotions and sales pipeline management.

Marketing Automation Renovation — Why Your Funnel is Leaky and What It’s Costing Your Business

http://marketingautomationtimes.com/2011/10/16/marketing-automation-renovation-%E2%80%94-why-your-funnel-is-leaky-and-what-it%E2%80%99s-costing-your-business/

5 votes, average: 5.00 out of 5

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Your buyers shift their opinions, needs, and ideas every day and this can change the “funnel” on a dime. Before you know it, your funnel has ceased to be a beautifully crafted graphic, and started to look more like a leaky sieve.

Marketo launches lead-generation engine for small businesses | VentureBeat

http://venturebeat.com/2011/10/11/marketo-brings-marketing-automation-to-small-biz-with-spark-solutions/

5 votes, average: 4.40 out of 5

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Marketing automation firm Marketo has launched a new brand targeting small businesses called Spark. Like Marketo, Spark is designed to help businesses generate leads and manage marketing efforts.

How to Measure the ROI of Marketing Automation Software

http://www.focus.com/roundtables/how-measure-roi-marketing-automation-software/

5 votes, average: 5.00 out of 5

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How to Measure the ROI of Marketing Automation Software Focus Experts will be speaking about the often touted but rarely tangible topic of Marketing Automa

How can e-mail drive interest in social channels? :: BtoB Magazine

http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100916/FREE/100919928/0/

7 votes, average: 5.00 out of 5

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By now the initial buzz of social media is beginning to die down. We’ve all placed clever little logos on every page of our websites and used integrated tools like AddThis to “socialize” page and downloadable content. That’s all well and good, but now that social media has become an initiative for many companies and an actual department for many others, the question of results is creeping more and more to the forefront. How can companies use social media to yield real results?

How to use social to build leads – Advertising – BizReport

http://www.bizreport.com/2011/09/how-to-use-social-to-build-leads.html

5 votes, average: 4.80 out of 5

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Although lead generation is not new to the marketing world, it is getting more play these days because of the fractured way consumers are engaging with content. Primetime television is being increasingly viewed online or time-shifted, newspapers are read over tablets and radio is giving way to MP3 playlists. Which is where platforms like LeadMD come in.

Why Isn’t Marketing Automation More Automatic?

http://www.adotas.com/2011/08/why-isn%E2%80%99t-marketing-automation-more-automatic/

5 votes, average: 4.80 out of 5

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ADOTAS – What’s in a name? If you are talking about Marketing Automation (MA), the name equates to a lot [...]

LeadMD Data Shows Growing Usage Of Marketing Automation Among SMBs

http://www.demandgenreport.com/archives/demandgen-reports/846-leadmd-data-shows-growing-usage-of-marketing-automation-among-smbs-.html

5 votes, average: 5.00 out of 5

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LeadMD, a provider of marketing and lead generation services, has seen a sharp increase in adoption of marketing automation among small to midsized businesses.

Illustrating this growth, the Phoenix-based company noted that it has implemented nearly 1,000 lead generation campaigns for clients, which included 40 million emails in 2011. Campaign results for LeadMD clients resulted in a $1.2 million jump in additional revenue and a 34% increase in lead volume.

Sales Lead Management Association Radio » Blog Archive » August 18 Show: Justin Gray, CEO LeadMD

http://slma.podbean.com/2011/08/16/august-18-show-justin-gray-ceo-leadmd/

5 votes, average: 5.00 out of 5

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Justin speaks with LeadMD customer InsureLearn about their unique sales process and how Marketo helped the organization see ROI with Marketing Automation in the first 60 days.

How to choose the right marketing automation tools | VentureBeat

http://venturebeat.com/2011/08/22/how-to-choose-the-right-marketing-automation-tools/

5 votes, average: 5.00 out of 5

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Marketing automation software — software that lets you build content (landing pages, emails, deliverables, etc) and then present it at the right time to your potential buyers — is growing up fast. It’s now in that awkward stage where it’s no longer the cool, new fad but enough people have heard the buzz to know (sort of) what it is and why their company needs it….

How Web Content Helps Bring Prospects From Click To Customer

http://bsminfo.com/article.mvc/How-Web-Content-Helps-Bring-Prospects-From-0002

4 votes, average: 5.00 out of 5

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How Web Content Helps Bring Prospects From Click To Customer

When the Dust Settles – Winners and Losers in Lead Gen

http://www.corpmagazine.com/Departments/SalesMarketing/tabid/60/itemid/1633/Default.aspx

4 votes, average: 5.00 out of 5

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Daily business news and articles from corpmagazine.com for executives, entrepreneurs and business owners. We are a premier business to business publication offering breaking news, business advice and related resources for green, technology, health care, automotive, manufacturing, small business, sports, real estate, nonprofit and other businesses.

Marketing strategy | The Bottom-Line Benefits of Behavioral Targeting

http://www.1to1media.com/view.aspx?DocID=32380&m=n

4 votes, average: 5.00 out of 5

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Marketers can enhance the results of behavioral targeting with the right actions, and integrated data.

Facebook Changes Opt-In Settings for Brand Pages

http://www.retailtouchpoints.com/cross-channel-strategies/468-facebook-changes-opt-in-settings-for-brand-pages.html

4 votes, average: 5.00 out of 5

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Strategies to Optimize Every Customer Interaction

How will we end the War between Sales & Marketing? – The BizCATS Reviews

http://thebizcatsreviews.igloocommunities.com/blogs/thesalesmarketingstrategyblog/howwillweendthewarbetweensalesmarketing

4 votes, average: 5.00 out of 5

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CRM News: Marketing Automation: The Shriveling Sales Process, or Who Left the Stove On?

http://www.crmbuyer.com/story/70265.html

4 votes, average: 5.00 out of 5

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The revolutionary changes in the buying process mean that the sales process seems to be shrinking while the marketing cycle is growing. How do we then stay engaged and determine when the time is right to strike? We need to get involved early — when the buying process begins — by providing educational content that creates a positive image in the buyer’s mind.

How to Hire A Digital Ad Agency: 11 More Questions to Ask – MarketingVOX

http://www.marketingvox.com/how-to-hire-a-digital-ad-agency-11-more-questions-to-ask-046582/?utm_campaign=newsletter&utm_source=mv&utm_medium=textlink

4 votes, average: 5.00 out of 5

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How to Hire A Digital Ad Agency: 11 More Questions to Ask – Publisher: MarketingVox

7 Questions Marketers Should Ask Themselves Before Creating Mobile Apps

http://www.targetmarketingmag.com/article/7-questions-marketers-should-ask-themselves-before-creating-mobile-apps/1#

4 votes, average: 5.00 out of 5

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Hmm. What sounds good for dinner? Roast chicken? Apparently Lady GaGa would agree. But for many, what’s more important than aligning their appetites with the quirky singer’s supper choices is that all important wine pairing. Thousands of recommendations for what to sip come courtesy of the “Nat Decants” mobile application from Natalie MacLean, a sommelier and author of “Red, White and Drunk All Over.”