Social media has proven to be a rewarding use of marketing dollars. Go figure. And the market sees the value as clearly as the marketers. In the last two years, a bevy of social media marketing companies have been acquired, including Buddy Media, Crowd Factory, and GroSocial. Check the venture wire any day of the week, and you’ll see at least one social media startup announce a round of funding.
We know now that social media is going to continue to emerge as a vital component to lead gen and brand engagement. And while social media marketing tools like those mentioned above are still in their adolescence, the category has been around just long enough for marketers to learn what they love about social media marketing tools — and what they can live without.