Lead Nurturing 101
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Companies that excel at lead nurturing:
- Generate 50% more sales-ready leads at 33% lower cost per lead
- Reduce the percent of marketing-generated leads that are ignored by sales (from as high as 80% to as low as 25%).
- Raise win rates on marketing-generated leads (7% points higher) and reduce“ no decisions” (6% points lower)
- Have more sales representatives make quota (9% higher) and a shorter ramp up time for new reps (10% decrease)
