Creating Relevant Conversations with your Buyer
When it comes to marketing, the secret to winning customers’ hearts and minds has never been complicated. At every point in the sales funnel, they want to feel heard, understood and ultimately valued. Crafting content that speaks to each individual’s unique interests is quite simply the most powerful marketing there is.
Yet that need for tailored content can seem like a stumbling block when it comes to marketing automation. Most marketers would agree that automation is a critical element in implementing an effective and well-organized marketing infrastructure. But because marketing automation involves systematic repetition, it seems incapable at first glance of providing the nuanced detail of truly compelling content. In this best practices guide we’ll tackle this issue head on and show you how segmentation and context can work for you.