Driving Revenue Through Integration

4 votes, average: 5.00 out of 5

 Loading ...

How Marketing Automation and CRM work together in harmony.

Every marketer knows integration is a marketing tool with unlimited potential. By integrating marketing automation with a Customer Relationship Management (CRM) system, a smart marketer can engineer programs that drive qualified traffic, prioritize leads and measure end-to-end results. A fully homogenized process brings about an enhanced customer experience and accelerated sales.

So why don’t more people do it?  Let’s explore the whys, as well as the results behind a truly integrated approach to sales and marketing.  Download the guide and see how well your systems speak to one another.

5 Marketing Automation Processes to Adopt for Vital Impact

2 votes, average: 5.00 out of 5

 Loading ...

The abundance of features now available within marketing automation software can cause marketers to be confused and intimidated. Every marketer must ask themselves, “Where should my efforts be focused to generate a successful campaign?”

To help answer this question, LeadMD has created a document including the five features to utilize for the most impact. Although these five feature may come across as scary to many, don’t be discouraged! In this white paper, you’ll learn how to brake down these processes quickly and easily to gain powerful return.

Segmenting for Success

1 votes, average: 5.00 out of 5

 Loading ...

Creating Relevant Conversations with your Buyer

When it comes to marketing, the secret to winning customers’ hearts and minds has never been complicated. At every point in the sales funnel, they want to feel heard, understood and ultimately valued. Crafting content that speaks to each individual’s unique interests is quite simply the most powerful marketing there is.

Yet that need for tailored content can seem like a stumbling block when it comes to marketing automation. Most marketers would agree that automation is a critical element in implementing an effective and well-organized marketing infrastructure. But because marketing automation involves systematic repetition, it seems incapable at first glance of providing the nuanced detail of truly compelling content.  In this best practices guide we’ll tackle this issue head on and show you how segmentation and context can work for you.

Marketing Automation and Social Media Integration

3 votes, average: 5.00 out of 5

 Loading ...

A powerful one-two punch for BtoB marketers

Social media integration with marketing programs and automation systems that help manage them blend art and science to engage prospects with relevant messages, nurture them from leads into customers, and amplify a brand’s value proposition. This paper offers recommendations for planning and managing conversational (content) marketing programs supported by marketing automation and social media integration.

Raab Report: Top Five Metrics for Revenue Generation Marketers

4 votes, average: 4.75 out of 5

 Loading ...

It’s an old cliché but true: you manage what you measure. One implication is that when a business changes, measures should change as well. Few businesses have ever changed as rapidly as B2B marketing is changing right now. So it’s no wonder that many B2B marketers are asking themselves what they should measure and not finding a clear answer.  Download this LeadMD Raab Report here.

The Five Steps to Engaging Nurture Programs

4 votes, average: 5.00 out of 5

 Loading ...

B2B marketers face some interesting new challenges as they increase adoption of online marketing technologies to increase demand and accelerate revenues. Marketers must first find new ways to reach prospects, as they are now located everywhere across the Web.  Check out this joint best practices guide from LeadMD and Kwanzoo.

LeadMD / Marketo Benchmarking Study

5 votes, average: 4.80 out of 5

 Loading ...

Find out how LeadMD clients stack up against other marketers as well as other Marketo users.  Marketing Automation is a NEW platform and having the tried and tested best practice driven strategy from the beginning makes all the difference.  The proof is in the pudding!

Marketo Content: Diary of a Leaky Funnel

6 votes, average: 5.00 out of 5

 Loading ...

Dear Diary,
Today I lost 347 potential customers. 347! If each of those prospects would have spent $100 when they bought, that means I’m missing out on $34,000 in revenue. And in this economy, my company can’t afford to take a hit like that.

I wish there was a way to bring them back.  Now there is – read the latest installment of LeadMD’s Marketo Marketing Evangelist Series to find out how.

Marketo Content: Lead Scoring 101

4 votes, average: 4.25 out of 5

 Loading ...

We’ve worked with a ton of Marketo clients.  Some Marketo users think they have it all figured out, some are completely lost and a good deal are somewhere in the middle.  The truth is, we can all get better at tracking and capitalizing on buyer movements.  How?  Multivariate lead scoring that gives insight into true buyer NEED.  And guess what, you’re in luck - Lead Scoring is the focus of this Marketo Marketing Evangelist Series fan favorite.

Marketo Content: Lead Nurturing 101

3 votes, average: 5.00 out of 5

 Loading ...

One of the biggest buzz topics for marketing professionals in recent years is nurturing – the pie-in-the-sky solution to the ever-present issue of marketing’s goal to supply sales with more sales-ready leads. The statistics supporting the effectiveness of nurturing are astounding, like 50% more sales-ready leads at 33% lower costs per lead. It’s not just dream.

Download this week’s Lead Nurturing whitepaper from the Marketo Marketing Evangelist Series to find out how you can bring that pie-in-the-sky down to Earth for your organization.

What to Expect with Marketing Automation

6 votes, average: 4.83 out of 5

 Loading ...

Six Critical Areas of Marketing Automation

What does Marketing Automation really do? How much is science and how much is art? This no-nonsense guide will help you navigate the marketing speak and focus on the results. Just remember, before we were a bleeding edge Demand Generation agency, we were all Marketing Automation clients – wait, that sounds really familiar.

Critical Questions to Ask Your Marketing Automation Consultant

2 votes, average: 5.00 out of 5

 Loading ...

A List of Valuable Questions You Should Always Ask

Covers the 6 critical areas every marketer should ask before choosing a demand generation partner. These questions can serve as a springboard into deeper dive conversations that should always end with a success deliverable.

Sample Demand Generation RFP

2 votes, average: 5.00 out of 5

 Loading ...

Actual Questions from Real RFPs Submitted to Marketo

Choosing the right marketing automation partner isn’t easy. This is why we created this

sample RFP, consisting entirely of actual questions from real RFPs we receive day in and day out. “Don’t reinvent the wheel, just realign it.”

Top 10 Tips for Lead Management

2 votes, average: 5.00 out of 5

 Loading ...

Demand Generation Software Buyers Kit

The Lead Management Cheat Sheet includes a comprehensive description of lead nurturing and also offers advice on obtaining lead nurturing permission and how to effectively obey CAN-SPAM laws with various email approaches. The Lead Nurturing Cheat Sheet provides you with sample triggers for accelerating your campaigns, a sample 3-month nurturing track and significant statistics of how lead nurturing has helped various companies excel. You will also have access to lead nurturing best practices, glossary terms and top resources.

8 Tips for Lead Generation

3 votes, average: 5.00 out of 5

 Loading ...

The science of lead generation…

Imagine walking into your office on Monday morning and finding ten hot leads flowing into your inbox. What a way to start business on a Monday, huh? Lead Generation is not a new form of gaining new business, but it now has a new approach. This whitepaper will cover the top 8 steps everyone should follow to successful lead generation.

Lead Scoring 101

2 votes, average: 5.00 out of 5

 Loading ...

Let’s talk lead score…

• How demographics play into successful lead scoring
• How behaviors can indicate when a prospect is ready to buy
• How to better align marketing & sales through a comprehensive lead scoring model

It’s easy to get started planning for marketing success.

Lead Nurturing 101

2 votes, average: 4.50 out of 5

 Loading ...

Companies that excel at lead nurturing:

• Generate 50% more sales-ready leads at 33% lower cost per lead
• Reduce the percent of marketing-generated leads that are ignored by sales (from as high as 80% to as low as 25%).
• Raise win rates on marketing-generated leads (7% points higher) and reduce“ no decisions” (6% points lower)
• Have more sales representatives make quota (9% higher) and a shorter ramp up time for new reps (10% decrease)

Keys to Determining Marketing ROI

4 votes, average: 4.75 out of 5

 Loading ...

Map your journey to profitable marketing…

As much as marketing has advanced its scientific approach to measuring and managing effectiveness, it is still much like a cross-country truck route that runs on a combination of superhighways and unpaved terrain. Find out how Mapping a Strategy to Maximize ROI can help you.