Marketo Only: Diary of a Leaky Funnel

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Dear Diary,
Today I lost 347 potential customers. 347! If each of those prospects would have spent $100 when they bought, that means I’m missing out on $34,000 in revenue. And in this economy, my company can’t afford to take a hit like that.

I wish there was a way to bring them back.  Now there is – read the latest installment of LeadMD’s Marketo Marketing Evangelist Series to find out how.

Marketo Only: Lead Scoring 101

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We’ve worked with a ton of Marketo clients.  Some Marketo users think they have it all figured out, some are completely lost and a good deal are somewhere in the middle.  The truth is, we can all get better at tracking and capitalizing on buyer movements.  How?  Multivariate lead scoring that gives insight into true buyer NEED.  And guess what, you’re in luck - Lead Scoring is the focus of this Marketo Marketing Evangelist Series fan favorite.

Marketo Only: Lead Nurturing 101

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One of the biggest buzz topics for marketing professionals in recent years is nurturing – the pie-in-the-sky solution to the ever-present issue of marketing’s goal to supply sales with more sales-ready leads. The statistics supporting the effectiveness of nurturing are astounding, like 50% more sales-ready leads at 33% lower costs per lead. It’s not just dream.

Download this week’s Lead Nurturing whitepaper from the Marketo Marketing Evangelist Series to find out how you can bring that pie-in-the-sky down to Earth for your organization.

8 Tips for Lead Generation

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The science of lead generation…

Imagine walking into your office on Monday morning and finding ten hot leads flowing into your inbox. What a way to start business on a Monday, huh? Lead Generation is not a new form of gaining new business, but it now has a new approach. This whitepaper will cover the top 8 steps everyone should follow to successful lead generation.

Lead Scoring 101

1 votes, average: 5.00 out of 5

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Let’s talk lead score…

• How demographics play into successful lead scoring
• How behaviors can indicate when a prospect is ready to buy
• How to better align marketing & sales through a comprehensive lead scoring model

It’s easy to get started planning for marketing success.

Lead Nurturing 101

1 votes, average: 4.00 out of 5

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Companies that excel at lead nurturing:

• Generate 50% more sales-ready leads at 33% lower cost per lead
• Reduce the percent of marketing-generated leads that are ignored by sales (from as high as 80% to as low as 25%).
• Raise win rates on marketing-generated leads (7% points higher) and reduce“ no decisions” (6% points lower)
• Have more sales representatives make quota (9% higher) and a shorter ramp up time for new reps (10% decrease)

Keys to Determining Marketing ROI

3 votes, average: 4.67 out of 5

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Map your journey to profitable marketing…

As much as marketing has advanced its scientific approach to measuring and managing effectiveness, it is still much like a cross-country truck route that runs on a combination of superhighways and unpaved terrain. Find out how Mapping a Strategy to Maximize ROI can help you.