Cheat sheets, sample RFPs, what to expect, and what to ask.
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What does Marketing Automation really do? How much is science and how much is art? This no-nonsense guide will help you navigate the marketing speak and focus on the results. Just remember, before we were a bleeding edge Demand Generation agency, we were all Marketing Automation clients – wait, that sounds really familiar.
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Covers the 6 critical areas every marketer should ask before choosing a demand generation partner. These questions can serve as a springboard into deeper dive conversations that should always end with a success deliverable.
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Choosing the right marketing automation partner isn’t easy. This is why we created this sample RFP, consisting entirely of actual questions from real RFPs we receive day in and day out. “Don’t reinvent the wheel, just realign it.”
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The Lead Management Cheat Sheet includes a comprehensive description of lead nurturing and also offers advice on obtaining lead nurturing permission and how to effectively obey CAN-SPAM laws with various email approaches. The Lead Nurturing Cheat Sheet provides you with sample triggers for accelerating your campaigns, a sample 3-month nurturing track and significant statistics of how lead nurturing has helped various companies excel. You will also have access to lead nurturing best practices, glossary terms and top resources.
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