The New Revenue Guidebook

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The rules have changed … how will you respond?

The continued economic challenges, heightened competition and a fundamental power shift from a sales-driven process to a buyer-driven process, have combined to require companies to develop a new revenue engine: one that keeps pace with the evolution of today’s B2B buyers.

For those cutting-edge companies that have been ahead of the curve in building a new revenue engine, the results have been demonstrable across both top line and bottom line metrics.

The Email Marketing Guidebook

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The essential guide to EASILY creating sophisticated, automated marketing programs that drive revenue

Marketing automation solutions should solve these challenges, but are often too difficult to use and inflexible for today’s agile marketers.

It’s time for revolutionary usability. To discover how to spend less time managing your marketing technology and more time being creative and strategic.

The Conversational Guidebook

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Content marketing is more important than ever.

The B2B buying process has changed, and so has the B2B buyer. Gone are the days when salespeople actively “sold” to prospects and marketers would participate in “interruption marketing”—doing their best to get in front of prospective customers regardless of their level of interest or qualification.

Marketing Automation Done Right

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5 Key Steps Companies Must Take with Marketing Automation To Ensure Long-Term Success

The primary goals for most marketing automation deployments are to increase efficiency and drive revenue. However, the unfortunate reality is many companies have had to go “back to the drawing board” with marketing automation rollouts, after realizing they didn’t have the proper training, skills and processes in place to use the tools properly.