Your weekly source for Lead Management and Marketing Automation Best Practices.
Loading ...Marketing automation myopia is an easy trap to fall into. What is that ONE thing that will make us tons of money? There is no one single lead generation strategy that will yield consistent results over time. Marketing automation requires people, process and persuasive content. Take a look at how orgs are preparing for success.
Loading ...The most common question we receive is, “where do we start when implementing marketing automation?”. By working backwards organizations can ensure their own success in a process that takes between 6 to 9 months of change. When we know what we want to measure upfront, we ensure the outcome will produce measurable results.
Loading ...This video discusses the importance of lead management PROCESS. We shout the work process because developing a tested and scalable process is the most important factor in the B2B lead management cycle. Too many marketers are working hard at broad based initiatives but don’t truly nurture leads over time. This video discusses the LeadMD process.
Loading ...Taking a look at the science behind developing great content. As we all know content powers conversational marketing and allows marketing automation software to “speak” to our buyer.
Loading ...This video covers three ways to help you fix marketing automation implementations in order to ensure you see a return in marketing automation software purchases. Marketing automation presents a unique opportunity to re-evaluate, re-formulate and change but a comprehensive approach must be taken in order to determine what metrics will drive an organization from a revenue perspective.
Loading ...How do you measure true Social Media Success? It’s crucial that businesses measure their Return on Investment (ROI) with their Social Media campaigns. One important component here is the customer lifetime value (how much you can expect to make from each customer over the lifetime of your engagement with that client). Using Social Media for client retention is one of the best uses for the platform.
Loading ...Justin discusses the most important criteria for building an effective marketing automation strategy. The focus on people as a driving force is a specific highlight as Justin explains the value behind expertise and people to drive the process in successful marketing automation strategies.
Loading ...Justin Gray of LeadMD discusses email’s role as a tool for revenue performance management. Email marketing is less about email validity and more about general communication preferences. Email marketing is a crucial component in demand generation and marketing automation.
Loading ...Organizations can use Lead Nurturing to develop a conversation with prospects through Lead Nurturing tactics such as targeted communication, calls to action and timed, activity driven interaction. In this video, from our “Pigs Fly” series, Justin discussed how Lead Nurturing enables organizations to uncover patterns that lead to certain commonalities and ultimately identify their target consumers and engage them based upon the prospect’s digital footprint, delivering the call to action most likely to entice the user’s response.
Loading ...Another segment in our “Pigs Fly” series is on Lead Scoring: An extremely precise way to measure the warmth of leads before they’re passed from marketing to sales. Lead scoring is a veru efficient form of lead qualification and, in this video, Justin offers up three exceptionally valuable tips on proper Lead Scoring.
Loading ...In this video Justin discusses the modern day demand generation funnel, a follow up from his article in the Marketing Automation Times. Justin helps walk us through the way the flow of a demand generation funnel works and exposes some common misconceptions and useful tips on how to utilize and maximize your own funnel.
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