Stellar standards that every marketer should know.
Loading ...Content is an obvious and essential focus for marketing strategies, but oftentimes the context surrounding the content is missed. Content is unarguably an integral piece of what we create as marketers – it allows us to educate and stimulate the buyer. To see the full best practices guide on segmentation and context in content marketing click here.
Loading ...The total time people spent on social media increased 37 percent to 121 billion minutes in 2012. Social media use specifically via mobile devices and mobile apps increased 63 percent during that same time frame. It’s not going away – and as marketers, we need to tap into these online conversations to engage prospective customers in meaningful ways, create positive experiences for existing customers and, in the process, feed our sales funnels.
For the FULL Marketing Automation and Social Media Integration best practices guide visit: http://www.leadmd.com/blog/resource/marketing-automation-and-social-media-integration/
Loading ...“You manage what you measure.” For B2B marketers, today’s marketplace seems somewhat unmanageable. However there are ways of creating and implementing successful strategies that will streamline your company’s profits. Download this LeadMD Raab Report here when your done checking out the video: http://my.leadmd.com/NA13._Form.html.
Loading ...“Over a surprising 80 percent of the prospects that marketers need to reach will never visit their website.” To say that Marketing has changed in the last few years is an understatement. How do we keep up with the changes? Do these new innovations hinder or help my business? To learn the answers to these questions and more, first take a look at this video and then download the LeadMD / Kwanzoo whitepaper which answers The 5 Key Steps to Creating Engaging Nurture Programs paper directly here: http://my.leadmd.com/NA12._Form.html.
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By now if you’re not lead scoring, you’re behind the curve. The interesting point to note that despite the widespread adoption of scoring, few marketers actually use it as a hard and fast rule. What if we pass fewer leads than we have in the past? Gasp! That’s the idea – fewer leads, better quality. It’s scary, I know – but its the evolution of marketing and the number one key to ROI. Check out these basics and follow them.
Loading ...We’ve all heard that timing is everything. It’s the truth – to capitalize on interest we have to understand the buyer and interact with them. When they respond or when they behave in certain patterns, the time is right. Marketing Automation helps us both engage and measure those responses, but as usual the science is in the art of crafting that conversation. This brief video dives into the importance of timing.
Loading ...As a marketing automation consulting firm, everything starts and stops with buyer personas, for our own marketing and our clients efforts. To produce any sort of marketing conversation we first have to know who we are talking to. Establishing buyer personas based on similar psychological traits in our buyers will allow us to build trust and connect with our prospects. The first step in the process is stereotyping.
Loading ...Demand Gen Report’s Andrew Gaffney took a few minutes to talk with LeadMD CEO Justin Gray at Deamforce 2012 about the world class event, its attendees and the main goals and challenges marketers are faced with for 2013 and beyond with Social Media Marketing.
Loading ...At this point in the year it’s logical to reflect on your existing processes around lead management and demand generation to determine necessary changes for 2013. With marketing automation technology improving everyday and the steady expansion of the role of social, if you haven’t taken a hard look at your existing methodologies – it’s time to start now.
Loading ...When is it appropriate to make a sales offer? Too soon and we alienate the buyer, too late and we walk past the sale. Watch this video to learn about building trust, what to hold off on and how to recognize the perfect pitch time in the sales and marketing world.
Loading ...How long does it take to produce and implement a marketing automation solution?
Watch this video to learn about 3 simple steps that can help you along in this process.
Loading ...What type of content works best? It depends on several types of variables. Watch this video to learn about these variables and discover what type of content will bring the most benefit your business. See how to leverage these content types in your nurturing funnel.
Loading ...Public relations can be viewed by some to be “traditional marketing”. ts time to break the mold and treat PR for what it is – content creation and syndication. This content coupled with you Marketing Automation platform can solidify your content marketing methodology.
Loading ...Justin Gray, CEO and Chief Marketing Evangelist at LeadMD, joins Kevin to talk about how Marketing Automation can boost your sales, and how teams that might not have the resources to invest in Marketing Automation tools can still harness the concepts behind them to boost performance.
Loading ...Watch video to hear and learn some helpful hints about a controversial subject in the web world. How do you choose a marketing automation vender, how do you weed through that process when everyone out there is saying that they are the best? LeadMD can help lead you to an answer.
Loading ...A marketing automation application like Marketo, running on Salesforce.com, can be a real lifesaver. But it has so many bells and whistles; marketers need help learning how to use them all. That’s where a good captain like Lead MD comes in. He can steer the ship to more rewarding waters… And create tools to define exactly what marketers need to capture prospects hook, line and sinker.
Loading ...Marketing automation myopia is an easy trap to fall into. What is that ONE thing that will make us tons of money? There is no one single lead generation strategy that will yield consistent results over time. Marketing automation requires people, process and persuasive content. Take a look at how orgs are preparing for success.
Loading ...The most common question we receive is, “where do we start when implementing marketing automation?”. By working backwards organizations can ensure their own success in a process that takes between 6 to 9 months of change. When we know what we want to measure upfront, we ensure the outcome will produce measurable results.
Loading ...This video discusses the importance of lead management PROCESS. We shout the work process because developing a tested and scalable process is the most important factor in the B2B lead management cycle. Too many marketers are working hard at broad based initiatives but don’t truly nurture leads over time. This video discusses the LeadMD process.
Loading ...Taking a look at the science behind developing great content. As we all know content powers conversational marketing and allows marketing automation software to “speak” to our buyer.
Loading ...“People, process, technology”— a key organizational mantra for new technology rollouts — is especially critical for marketing automation. Gray highlights the need for organizations to embrace all three components to effectively develop a “buyer persona” and understand how to speak to prospective buyers. Additionally, Gray discusses the attributes of a successful marketing process. To learn more about the role of process in marketing campaigns
Loading ...This video covers three ways to help you fix marketing automation implementations in order to ensure you see a return in marketing automation software purchases. Marketing automation presents a unique opportunity to re-evaluate, re-formulate and change but a comprehensive approach must be taken in order to determine what metrics will drive an organization from a revenue perspective.
Loading ...How do you measure true Social Media Success? It’s crucial that businesses measure their Return on Investment (ROI) with their Social Media campaigns. One important component here is the customer lifetime value (how much you can expect to make from each customer over the lifetime of your engagement with that client). Using Social Media for client retention is one of the best uses for the platform.
Loading ...Justin discusses the most important criteria for building an effective marketing automation strategy. The focus on people as a driving force is a specific highlight as Justin explains the value behind expertise and people to drive the process in successful marketing automation strategies.
Loading ...Justin Gray of LeadMD discusses email’s role as a tool for revenue performance management. Email marketing is less about email validity and more about general communication preferences. Email marketing is a crucial component in demand generation and marketing automation.
Loading ...Many marketers are starting to realize the value of analytics in mining successful prospect relationships, as well as understanding marketing’s impact on revenue. Gray highlights why analytics are critical for successful campaign management. Additionally, Gray discusses ROI pressures and how marketers are cultivating a greater role in the revenue discussion.
Loading ...Organizations can use Lead Nurturing to develop a conversation with prospects through Lead Nurturing tactics such as targeted communication, calls to action and timed, activity driven interaction. In this video, from our “Pigs Fly” series, Justin discussed how Lead Nurturing enables organizations to uncover patterns that lead to certain commonalities and ultimately identify their target consumers and engage them based upon the prospect’s digital footprint, delivering the call to action most likely to entice the user’s response.
Loading ...Another segment in our “Pigs Fly” series is on Lead Scoring: An extremely precise way to measure the warmth of leads before they’re passed from marketing to sales. Lead scoring is a veru efficient form of lead qualification and, in this video, Justin offers up three exceptionally valuable tips on proper Lead Scoring.
Loading ...In this video Justin discusses the modern day demand generation funnel, a follow up from his article in the Marketing Automation Times. Justin helps walk us through the way the flow of a demand generation funnel works and exposes some common misconceptions and useful tips on how to utilize and maximize your own funnel.
Loading ...Marketing Automation has become a magic bullet, a buzzword, a myth. The actual process that drives marketing automation is so incredibly powerful it has transformed traditional lead gen into revenue focused Demand Generation. The key between fact and myth is planning and the key to planning is in our Pigs Fly Marketing Automation tips series. First watch the video then subscribe to tips in our resources area.
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Our guest for this episode of the Marketing Automation Podcast is Justin Gray, CEO & Chief Marketing Evangelist for LeadMD. Justin founded LeadMD in 2009 and has spent the last 12 years helping companies overhaul and optimize their marketing and sales departments. Most recently Gray served as the CEO for MaaS Impact, a Marketing Automation start-up. Prior to that he was Vice President of Sales & Marketing at BillingTree and founded RootOne Marketing while in college at the age of 17.
This interview covers the following topics.
Loading ...Marketing Automation has garnered a lot of attention as of late – but approaching the technology without a solid and proven process is a witches brew of disaster. This weeks video explores the ghoulish scenario many organizations are haunted with. Don’t get bitten by Marketing Automation – drive a stake of success through it’s heart with the help of LeadMD.
Loading ...Marketing Automation requires a process to work. Most Automation implementations are approached without a plan. Disaster is the result.
Loading ...Consultants are a dime a dozen. The right Marketing Automation consultant can make or break an implementation. Watch out for the wrong ones! As seen here…
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LeadMD & Focus Experts will be speaking about the often touted but rarely tangible topic of Marketing Automation ROI. The cost of Marketing Automation makes ROI a hot topic. With the youth of the industry and the fight for technical dominance amongst vendors in the space, returns often get overshadowed by the hype. These Focus Experts will provide great insight on how companies can get more from marketing automation and how to measure short and long-term success. Topics include:
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Backed by the right combination of people, process and technology, today’s sophisticated BtoB marketers are engaging in conversations with their buyers. However, conversational marketing is not simple, as it demands deep dives into identifying who the prospect is; defining their role within their organization; and looking for clues from past successful conversations on how to convert more prospects into customers.
Join us for the insightful webinar featuring Justin Gray, CEO of LeadMD a leading consultancy which specializes in coupling cutting edge marketing concepts together with the science of marketing automation. In this webinar, Gray will pull back the curtains on marketing automation technology and present real world case studies showing how companies are succeeding by focusing on the buyer, and using technology to enable multi-channel conversations.
Original Air Date: Date: September 23, 2010 12 Noon EST/9am PST
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