Demand Gen Report Interview – Importance of Process

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“People, process, technology”— a key organizational mantra for new technology rollouts — is especially critical for marketing automation. Gray highlights the need for organizations to embrace all three components to effectively develop a “buyer persona” and understand how to speak to prospective buyers. Additionally, Gray discusses the attributes of a successful marketing process. To learn more about the role of process in marketing campaigns

Measuring Social Media Success — Your Return on Investment

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How do you measure true Social Media Success? It’s crucial that businesses measure their Return on Investment (ROI) with their Social Media campaigns. One important component here is the customer lifetime value (how much you can expect to make from each customer over the lifetime of your engagement with that client). Using Social Media for client retention is one of the best uses for the platform.

Criteria for building an effective Marketing Automation strategy

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Justin discusses the most important criteria for building an effective marketing automation strategy. The focus on people as a driving force is a specific highlight as Justin explains the value behind expertise and people to drive the process in successful marketing automation strategies.

Is Email Dead for 2012?

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Justin Gray of LeadMD discusses email’s role as a tool for revenue performance management. Email marketing is less about email validity and more about general communication preferences. Email marketing is a crucial component in demand generation and marketing automation.

Demand Gen Report Interview – Importance of Analytics

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Many marketers are starting to realize the value of analytics in mining successful prospect relationships, as well as understanding marketing’s impact on revenue. Gray highlights why analytics are critical for successful campaign management. Additionally, Gray discusses ROI pressures and how marketers are cultivating a greater role in the revenue discussion.

Ancient Marketing Automation

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Marketing Automation has become a magic bullet, a buzzword, a myth. The actual process that drives marketing automation is so incredibly powerful it has transformed traditional lead gen into revenue focused Demand Generation. The key between fact and myth is planning and the key to planning is in our Pigs Fly Marketing Automation tips series.  First watch the video then subscribe to tips in our resources area.

The Marketing Automation Podcast – How to Succeed in 2012

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Our guest for this episode of the Marketing Automation Podcast is Justin Gray, CEO & Chief Marketing Evangelist for LeadMD.  Justin founded LeadMD in 2009 and has spent the last 12 years helping companies overhaul and optimize their marketing and sales departments. Most recently Gray served as the CEO for MaaS Impact, a Marketing Automation start-up. Prior to that he was Vice President of Sales & Marketing at BillingTree and founded RootOne Marketing while in college at the age of 17.

This interview covers the following topics.

• Background on LeadMD how they help companies with marketing automation.
• When an organization should engage a marketing automation consultant.
• How to use marketing automation software to improve the lead scoring process.
• The biggest mistake most companies make in their marketing automation efforts.

Marketing Automation without a Process is SCARY!

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Marketing Automation has garnered a lot of attention as of late – but approaching the technology without a solid and proven process is a witches brew of disaster. This weeks video explores the ghoulish scenario many organizations are haunted with. Don’t get bitten by Marketing Automation – drive a stake of success through it’s heart with the help of LeadMD.

Marketing Automation Done Wrong

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Marketing Automation requires a process to work.  Most Automation implementations are approached without a plan.  Disaster is the result.

Marketing Automation Consultants – Who You Work With Matters

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Consultants are a dime a dozen. The right Marketing Automation consultant can make or break an implementation. Watch out for the wrong ones! As seen here…

How to Measure the ROI of Marketing Automation Software

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3 Essential Phases To Build Bi-Directional Lead Dialogue

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Learn how to start meaningful conversations with Prospects

Backed by the right combination of people, process and technology, today’s sophisticated BtoB marketers are engaging in conversations with their buyers. However, conversational marketing is not simple, as it demands deep dives into identifying who the prospect is; defining their role within their organization; and looking for clues from past successful conversations on how to convert more prospects into customers.

Join us for the insightful webinar featuring Justin Gray, CEO of LeadMD a leading consultancy which specializes in coupling cutting edge marketing concepts together with the science of marketing automation. In this webinar, Gray will pull back the curtains on marketing automation technology and present real world case studies showing how companies are succeeding by focusing on the buyer, and using technology to enable multi-channel conversations.

Original Air Date: Date: September 23, 2010 12 Noon EST/9am PST