Tag Archives: analytics

Where To Start With Marketing Automation

Posted on March 25, 2012 by Justin Gray

The most common question we receive is, “where do we start when implementing marketing automation?”.  By working backwards organizations can ensure their own success in a process that takes between 6 to 9 months of change.  When we know what … Continue reading →

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Demand Gen Report Interview – Importance of Analytics

Posted on February 20, 2012 by Justin Gray

Many marketers are starting to realize the value of analytics in mining successful prospect relationships, as well as understanding marketing’s impact on revenue. Gray highlights why analytics are critical for successful campaign management. Additionally, Gray discusses ROI pressures and how … Continue reading →

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