Taken From : http://www.focus.com/roundtables/cutting-edge-content-marketing-strategies/ Continue reading
This video discusses the importance of lead management PROCESS. We shout the work process because developing a tested and scalable process is the most important factor in the B2B lead management cycle. Too many marketers are working hard at broad … Continue reading
Taking a look at the science behind developing great content. As we all know content powers conversational marketing and allows marketing automation software to “speak” to our buyer.
Taken From : http://www.marketingautomationsoftware.com/blog/marketing-automation-roi-myths-and-facts-1031412/ Continue reading
Taken From : http://www.ubiquitypublicrelations.com/blog/how-leadmd-makes-pr-part-their-content-strategy Continue reading
Taken From : http://marketingautomationtimes.com/2011/12/04/first-have-something-to-say-simple-marketing-for-complex-marketing-automation/ Continue reading
Taken From : http://bsminfo.com/article.mvc/How-Web-Content-Helps-Bring-Prospects-From-0002 Continue reading
Recently the topic of lead score has heated up again. It must be a full moon or a shift in the tides or something. Or maybe that ball just came up in the lottery. It’s cool, I love lead quantification … Continue reading
Lead Nurturing works. Our clients see a lift in nurtured marketing driven deals anywhere between 30 – 200%. The average time to close these prospects is 160 days on average, but because we have shifted the buyer back into the marketing cycle we see a decrease of over $60 per lead, that’s 40% with our client average of $150.oo burdened cost per lead.Those are big results and we’re seeing them in less than six months after implementing a well rounds lead nurturing program that is driven by a solid process. Continue reading
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