Marketing automation myopia is an easy trap to fall into. What is that ONE thing that will make us tons of money? There is no one single lead generation strategy that will yield consistent results over time. Marketing automation requires … Continue reading
Taken From : http://www.ubiquitypublicrelations.com/blog/how-leadmd-makes-pr-part-their-content-strategy Continue reading
This video covers three ways to help you fix marketing automation implementations in order to ensure you see a return in marketing automation software purchases. Marketing automation presents a unique opportunity to re-evaluate, re-formulate and change but a comprehensive approach … Continue reading
“Marketing and sales must work in a collaborative fashion to define the terms used (response, lead, sales-accepted lead, and so forth), if they are going to have a successful lead qualification process. By working collaboratively, marketing and sales will better align around qualification, leading to increased conversion rates and overall improved attention to sales.” Continue reading
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