I was recently forwarded a link by Lauren Carlson @CRMAdvice to Mac McConnell, partner and founder of BlueBird Strategies talking about Lead Scoring and it’s effect on the marketing and sales funnel. Although Bluebird is technically my competitor I think … Continue reading
“Marketing and sales must work in a collaborative fashion to define the terms used (response, lead, sales-accepted lead, and so forth), if they are going to have a successful lead qualification process. By working collaboratively, marketing and sales will better align around qualification, leading to increased conversion rates and overall improved attention to sales.” Continue reading
By now the initial buzz of social media is beginning to die down. We’ve all placed clever little logos on every page of our websites and used integrated tools like ‘adthis’ to socialize page and downloadable content. That’s all well and good but now that social media has become an initiative for many companies and an actual department for many others the question of results is creeping more and more to the forefront. How can companies utilize social mediums to yield real results? Continue reading
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