To convert more leads, determine first what “lead” means.
Are they cards from a trade show? Names on a list? Attendees at a webinar? Maybe they’re none of those. How often has your sales team received a lead and found out they weren’t ready to buy? What about missing a sale because another vendor just happened to call at the right time?
Maybe we need to go further back beyond the definition of a lead and determine how modern day B2B buyers purchase. Buyers want to learn about your solutions and engage when the time is right—on their time. How do we know when that time is? Easy, your buyers movements tell you. Sounds easy right? Maybe it’s a bit more complicated than that but we’ve done it for companies just like yours. Here’s how:
Let marketing automation effortlessly manage your newly created influx of leads.
Lead scoring drives the sales funnel. And you’re in good hands. We are one of the few organizations who have a lead scoring methodology that has been proven over a half decade.
Warm leads up to legitimate interest via lead nurturing. We’re talking true, multi-variant, 60-week nurturing here folks.
Yes, we are going to report on all this—without invoking paralysis-of-analysis. A mere three reports is all it takes to garner all the info you need as a marketer. Get ready to set your eyes on the greatest tool in marketing reporting… ever.