“Delete. Delete. Ignore. Really you can increase my love life? Delete. Next. Ignore. Ignore. Mom? Hi mom. Next. Ignore. Ignore. Really you can increase my love life? Delete. Next. Free trial on software I was just looking at? Open…”
Email remains the chosen path of communication among buyers. Embrace it and gain big. Ensure your conversation maintains priority via creative message development, enhanced deliverability options, and automation, such as behavioral triggering.
Using email to mass market should be used sparingly. When you must dip into your house list, make it something relevant. Seems simple, but as marketers we’ve been conditioned with that crazy 1-3% direct mail response number. Those days have past—you’re buyer is smarter than that.
By delivering tasty content via email we can build interest and ultimately… demand. Through the use of free resources like whitepapers, webinars, or video series we can start a conversation with buyers that is rooted in trust.
“Every time I get an email from XYZ Corp, it’s something I share with colleagues or learn something from.”
Consider this response the golden trophy of the 2.0 marketer. It all begins with exceptional content, and an online presence to back it up. Meaningful, timely conversations win business—snail mail be damned!
Define your sales points and get to the bottom of how marketing opens those doors. You discover how to speak to top-level buyers in a way that engages them.
The key to Marketing Automation success is having something to say. We take a hard look at the content you’ve developed and use technology to serve it up at the opportune time.
No, it’s not going away—but marketers that dismiss it are. We ensure you can capture the online conversation and use it to form meaningful interactions that convert.
All of these changes don’t mean a thing if we can’t get people to your site. We stir your search engine marketing and search engine optimization to make your site is a magnet. Marketing automation keeps organic visitors coming back for more.