Email Campaigns

The battle for the inbox wages on.

Email remains the chosen path of communication among buyers. Embrace it and gain big. Ensure your conversation maintains priority via creative message development, enhanced deliverability options, and automation, such as behavioral triggering.

Take conversational marketing to the next level:

Create triggered and multi-step email campaigns that automatically deepen relationships over time
Send content to your potential buyers’ inboxes using the latest email deliverability technology
Design professional emails using templates, our WYSIWYG editor, or by importing your own HTML
Send personalized messages on behalf of sales reps; track who opens and clicks on each email
Learn what which of your strategies work via email reporting and A/B testing

See Better Email See how to boost lead flow and quality View the Demo

Engage Them in a Dialogue

The days of batch email marketing campaigns with low response rates are over. To convert raw inquiries into sales ready leads, you need 1:1 dialogue marketing capability. This includes drip campaigns with automated lead nurturing and triggering follow-up activities.

Imagine being able to send a campaign and then automatically send a personal reminder a week later if the a lead fails to open the first email. By segmenting and targeting potential buyers based on specific behaviors [such as whether the prospect opened a prior email or visited a specific webpage] you can increase open rates by more than 50% and increase conversion rates by more than 350% (Jupiter Research).