If you think executives are going to subscribe to your newsletter or download your white paper, think again.
Traditional calls to action don’t work on high-level stakeholders. They’re constantly sapped of time and energy (but always manage to keep their BMWs clean). Certain techniques, however, do motivate these cunning individuals.
We call it Role Based Targeting. Based on job function and roles, it brings a broader value offering together with top-down selling. We create urgency around an exclusive, executive-to-executive engagement between your organization and your target executive. They’re offered valuable insight into organizations like their own, through an easy-to-consume channel: email. We then track if that email has been delegated to a “more hands-on” employee and follow up with targeted messaging.