Define your sales points and get to the bottom of how marketing opens those doors. You discover how to speak to top-level buyers in a way that engages them.
Traditional calls to action don’t work on high-level stakeholders. They’re constantly sapped of time and energy (but always manage to keep their BMWs clean). Certain techniques, however, do motivate these cunning individuals.
We call it Role Based Targeting. Based on job function and roles, it brings a broader value offering together with top-down selling. We create urgency around an exclusive, executive-to-executive engagement between your organization and your target executive. They’re offered valuable insight into organizations like their own, through an easy-to-consume channel: email. We then track if that email has been delegated to a “more hands-on” employee and follow up with targeted messaging.