Lead scoring drives the sales funnel. And you’re in good hands. We are one of the few organizations who have a lead scoring methodology that has been proven over a half decade.
Lead scoring lets you automatically qualify leads and measure their interest and engagement in your products.
Your marketing staff is eager to produce leads, but are they translating to revenue? Can too many of the wrong kinds of leads actually hurt your business? Absolutely. Leads that are outside your target area equate to wasted time.
Multiple studies from companies like Sirius Decisions, CSO Insights and Forrester regularly report that improving lead quality is at the top of the list for many demand generation efforts. The ability to increase TRULY qualified lead flow can translate to a 2x, 4x or even 6x increase to your bottom line.
Cut expenses and guide quality leads through your door. It’s what marketing automation is all about.