Transform your boring brochure website into a machine that engages and entices.
Today, most marketing begins and ends online. We expect this in our personal lives as buyers. Before we purchase, we read reviews, check out demos, and spin products 360 degrees. That “Buy Now” button grows bigger with every interaction. So why is it so different in the business world? Most of our websites still read like boring brochures. Brochures that confuse and hand off buyers to talk with sales people—who will hound them for months. Nobody wants that.
Instead, capitalize on these online “conversations” via marketing technology. It’s been dubbed “marketing automation,” and it does just what it says. It automates marketing. Crazy, right?
Marketing automation really is a marketer’s dream come true. We now have the ability to identify your prospects as they navigate your website. We tie them into your database or into popular business contact sites like LinkedIN, Jigsaw, or Demand Base. Tracking your prospects becomes a snap. They interact with your content—demos, whitepapers, webinars, podcasts—and we record their movement. Their movements are translated to a lead score; think of it as a weighted point value that accelerates, like a speedometer, for each and every prospect.
The drawback to marketing automation, however, is the sheer amount of resources (people, time, and money) required to harness its power. Very few companies are able to translate it to revenue within a reasonable time frame.
Let us show you how the right technology—coupled with the experience and expertise to run it—can increase your qualified inbound leads by 2, 3 or even 4×.
Measure twice, cut once.
“Delete. Delete. Ignore. Really you can increase my love life? Delete. Next.”
To convert more leads, first you have to determine what a lead means.
Marketing shouldn’t be a dirty word to your sales department.
Break down the barriers that separate sales and marketing. Salesforce.com integration that allows your sales team to see inside the marketing cycle and participate in it.
Prioritize, understand, and interact with the hottest sales leads. Sales reps close more business—faster. Give your reps a “sixth sense" into the readiness of prospects. Let reps send smart campaigns and get instant updates when leads open your emails, visit your website, or show other “interesting” buying signs.
Prepare your reps for every stage of battle, and watch the profit pour in.
Measure twice, cut once
Use rich and relevant content to create a meaningful dialogue with potential buyers. Use conversational marketing.
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