Transform your boring brochure website into a machine that engages and entices. Read on or go straight to the battle plan ↓
Whether you are a current user of Marketing Automation or just starting to consider the platform — we can help you achieve success and embrace true Revenue Performance.
Today most marketing begins and ends online. We expect this in our personal lives as buyers. Before we purchase, we read reviews, check out demos, and spin products 360 degrees. That “Buy Now” button grows bigger with every interaction. So why is it so different in the business world? Most of our websites still read like boring brochures. Brochures that confuse and hand off buyers to talk with sales people—who will hound them for months. Nobody wants that.
Instead, capitalize on these online “conversations” via marketing technology. It’s been dubbed “marketing automation,” and it does just what it says. It automates marketing. Crazy, right?
Marketing automation really is a marketer’s dream come true. We now have the ability to identify your prospects as they navigate your website. We tie them into your database or into popular business contact sites like LinkedIN, Jigsaw, or Demand Base. Tracking your prospects becomes a snap. They interact with your content—demos, whitepapers, webinars, podcasts—and we record their movement. Their movements are translated to a lead score; think of it as a weighted point value that accelerates, like a speedometer, for each and every prospect.
The drawback to marketing automation, however, is the sheer amount of resources (people, time, and money) required to harness its power. Very few companies are able to translate it to revenue within a reasonable time frame.
Let us show you how the right technology—coupled with the experience and expertise to run it—can increase your qualified inbound leads by 2, 3 or even 4x.
First things first, we’ll prepare a strategy: measure twice, cut once.
Prepare every area of your marketing and sales process for Marketing Automation via our patented development plans. This ensures a road free of surprises.
Getting to know you buyer is one of the supreme byproducts of rolling out Marketing Automation. Prepare yourself for a whole new perspective on why your buyer consumes your solution.
Traditional sales funnels are B.S. Instead, talk to your buyers in their language and organize your content into a demand generation funnel.
Marketing Automation is NOT just plug and play—there’s a lot of process modification that goes into embracing a new solution—we minimize the headaches by connecting all the technological dots.
Next we’ll roll out your revenue platform via email madness.
Define your sales points and get to the bottom of how marketing opens those doors. You discover how to speak to top-level buyers in a way that engages them.
Demand Generation is not spam. We organize your outbound strategy to compliment your inbound lead flow.
The key to Marketing Automation success is having something to say. We take a hard look at the content you’ve developed and use technology to serve it up at the opportune time.
No, it’s not going away—but marketers that dismiss it are. We ensure you can capture the online conversation and use it to form meaningful interactions that convert.
All of these changes don’t mean a thing if we can’t get people to your site. We stir your search engine marketing and search engine optimization to make your site is a magnet. Marketing automation keeps organic visitors coming back for more.
Before we string it all together and convert gaggles of leads, let’s define what a lead means.
Lead scoring drives the sales funnel. And you’re in good hands. We are one of the few organizations who have a lead scoring methodology that has been proven over a half decade.
Warm leads up to legitimate interest via lead nurturing. We’re talking true, multi-variant, 60-week nurturing here folks.
Yes, we are going to report on all this—without invoking paralysis-of-analysis. A mere three reports is all it takes to garner all the info you need as a marketer. Get ready to set your eyes on the greatest tool in marketing reporting… ever.
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