Yes, we are going to report on all this—without invoking paralysis-of-analysis. A mere three reports is all it takes to garner all the info you need as a marketer. Get ready to set your eyes on the greatest tool in marketing reporting… ever.
You’re under constant pressure to measure/demonstrate marketing ROI and the impact your programs have on revenue. Feel the stress melt away. Revenue cycle analytics make it snap to measure and optimize the revenue cycle. The time is nigh to provide accurate marketing forecasts that earn you and your marketing staff a seat at the revenue table.
Add one part “sophisticated analytics” and two parts “easy to understand and distributive reporting” and your CMOs (Chief Marketing Officers) will adore you. If you are the CMO, well… you’ll get to smile at yourself in the mirror. Why? Because you’ll no longer spend hours tweaking reports to harness powerful ROI proof points and accurate forecasts. Marketing stops being a cost center with a narrow influence and becomes a true driver of revenue.