Marketing shouldn’t be a dirty word to your sales department. Read on or go straight to the battle plan ↓
Break down the barriers that separate sales and marketing. We can help your sales and marketing process play nice within Salesforce. Our business process experience and integration skills allow you to embrace Salesforce as a true platform. Your sales team will not only be able to see inside the marketing cycle, but participate in it.
Cloud applications and platforms such as Salesforce’s Sales Cloud allow you to put your customers at the center of your sales and marketing process, getting prospects more engaged and your sales team more productive. The result is a sales process that works wherever your customers are, is as social as your sales team, and as flexible as your business needs to be to win new business.
Prioritize, understand, and interact with the hottest sales leads. Sales reps close more business—faster. Give your reps a “sixth sense” into the readiness of prospects. Let reps send smart campaigns and get instant updates when leads open your emails, visit your website, or show other “interesting” buying signs.
Prepare your reps for every stage of battle, and watch the profit pour in.
Extend insight throughout the entire lead lifecycle and selling process.
Apply your buyer personas to actual historical data and begin to bucketize (is that a word?) the interactions.
Put your lead qualification process on autopilot… a Gulfstream V autopilot.
Ensuring that your sales cloud meets the unique needs of your business through custom development on Force.com.
Use rich and relevant content to create a meaningful dialogue with potential buyers. Use conversational marketing.
Open the window into your buyer’s behavior via buyer tracking. How often, how in depth and with what content do they interact?
The ability to monitor your site’s traffic takes lead tracking to the next level.
Sales intelligence is fine and dandy, but what cranks real ROI is the ability to turn insight into action.
Give sales the ability to become their own marketer—within your guidelines of course!