Give sales the ability to become their own marketer—within your guidelines of course!
Your marketing lead database contains all the info necessary to acquire and nurture segmented leads, forecast results, and demonstrate marketing’s impact on the bottom line.
Sales and marketing have very different needs when it comes to the lead database. Marketing needs more detailed information about interactions. They need systems to manage a large number of early stage inquiries, and the ability to relate leads to companies. Unfortunately, the lead database is all too often part of the sale’s CRM system—meaning marketers don’t have a system of their own. We can change that.