Segmenting & Lists

This song is dedicated to Salesforce.com… thanks for being everything we need, and nothing we don’t.

Your marketing lead database contains all the info necessary to acquire and nurture segmented leads, forecast results, and demonstrate marketing’s impact on the bottom line.

With a bi-directional lead database, you can:

Build a rich, single view of all marketing interactions between each lead and your company
Keep the CRM database clean by nurturing leads before they reach sales
Maintain bi-directional synchronization for leads and contacts that are in your CRM system
Keep data clean by de-duplicating new leads against your existing leads and contacts
Use real time sales information to present the next logical marketing message

A Lead Database Designed to Meet the Needs of Marketing

Sales and marketing have very different needs when it comes to the lead database. Marketing needs more detailed information about interactions. They need systems to manage a large number of early stage inquiries, and the ability to relate leads to companies. Unfortunately, the lead database is all too often part of the sale’s CRM system—meaning marketers don’t have a system of their own. We can change that.