The LeadMD Process
We drink our own champagne. Trust us, that’s not normal.
Peer into the windows of other marketing automation consultancies, and we can almost guarantee they’re not practicing what they preach. Not so with us. One hundred percent of LeadMD growth comes from organic lead generation. We have become the number one demand generation agency in just over a year.
We inspect your current marketing process with a magnifying glass. (If you automate a broken process, you’ll get broken results.) We ensure that your web presence is awesome. (If your website is garbage, nothing will stick.) After that, it’s time to assemble a supporting content pipeline. To cap it all off, we do some budget/resource planning so you can justify the spend to your boss.
You’ll walk out of the room with an organized marketing success plan in hand, detailing what is to be done.
Recall that marketing automation is simply a huge workflow engine… a big if/then statement. Above is typical of a marketing automation solution.
Marketing automation is not plug and play. Everything we’ve prepare above, we now execute. Your complex marketing program is built out, translating your whole process into technology. We train your people to use it, and train beyond just a platform–-instead, you come up to speed with modern demand generation.
Do you know which leads are falling through the cracks? And more importantly, why? Time and money is ticking away. Together, we’ll identify the holes in your bucket, and come up with a battle plan to patch them, fast. In some cases, we might need to replace the whole bucket and guide you through a real-deal implementation process (like we explained above).
“You guys have really taken care of us. When my Marketo Success Manager did an account review, he said we were 6-9 months ahead of our semiconductor peers. A large portion of the credit should go to you. So thanks for helping us be more successful.”
We review the results against the docs and tweak things as necessary. By employing the SCRUM method , our Project Unicorn ensures any backlog is taken care of. Did we just say Project Unicorn? Yes. Yes we did. Contact us to find out just how effective this mythical creature can be for you.
It’s time to face the music: The support you have through Marketo is on their technology. What’s complicated is the process. That’s where we come in to help. As your company evolves, we can help you evolve with it.
We’re not just “Marketo Support Agents”, we’re support for your reduced marketing staff. A staggering 65% of our clients experience turnover. One person is usually tasked with the Marketo responsibilities. If you lose them, you’re up a creek. We’re your life line for extended training. Because the retainer is open ended, we can help anywhere you need us. When crap hits the Marketo fan (and it will), we’re there to fix it. We’re your proactive insurance plan. We do the grunt work. We train your people on ho to do their job.
In short, we help you shine like the marketing all star you were meant to be. Become the master of the marketing domain.