Tyeson Cluff has been focused on bridging the Sales and Marketing alignment gap since 2003 when he first led a Salesforce implementation with the challenge of achieving ROI on Marketing leads passed to Sales. He earned his Salesforce Certified Administrator and Certified Consultant and in 2008 founded Marketing Engine, a Salesforce Consulting Partner that has helped many mid-size and enterprise companies achieve successful Salesforce implementations.
Prior to launching Marketing Engine, Tyeson headed up Marketing for a leading IT services firm, Ensynch (since acquired by Insight) over a 4-year growth period that garnered 3 Inc. 500 award designations. Here he optimized Ensynch's Sales & Marketing investment by building a market-leading brand, with integrated CRM and marketing automation, executing winning campaigns and events, and managing public relations and community outreach. This resulted in multiple awards for Marketing Excellence from Microsoft, including Microsoft Marketing Partner of the Year, West Region for 2007.
Before joining Ensynch in 2004, Tyeson served as Director of Marketing for Integrated Information Systems (IIS) where he built the Sales and Marketing process between an Inside Sales team and a national Outside Sales team. Prior to IIS, Tyeson led Services Marketing consulting projects for IBM Global Services and Avnet - Electronics Marketing. Tyeson is active in the community and charities including the Cystic Fibrosis Foundation (AZ's Finest Honoree 2007), the American Liver Foundation, and Big Brothers Big Sisters. In 2007 Tyeson was selected as one of the Phoenix Business Journal's Forty Under 40. Tyeson has a Bachelors Degree in Business from Utah State University and an MBA from ASU's W.P. Carey School of Business, specializing in Services Marketing.
An avid squash fanatic and scuba diver, at home Tyeson is Chief Doggie Wrangler with two Shitzus and two Yorkies, where all food, medicine, and vaccinations are delivered on-time and under budget.