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TOPO on Drift and LeadMD’s Sales & Marketing Report
The day after releasing ground-breaking research on sales and marketing alignment, leaders from LeadMD and Drift sit down...
with Craig Rosenberg, Chief Analyst at TOPO to share their major takeaways and surprises from the report.
The New Role of B2B Marketing with Jon Miller @ Engagio
The B2B buyer’s journey has changed dramatically and the role of marketers to influence that journey shifts with it. Original Marketo co-founder...
The B2B buyer’s journey has changed dramatically and the role of marketers to influence that journey shifts with it. Original Marketo co-founder and founder of Engagio, Jon Miller predicted marketing automation’s rise and now he’s setting out new predictions for how marketers will need to align themselves to customers, bottom of funnel metrics and post-sale revenue. He’ll discuss these recent trends in buying and how new research on sales and marketing alignment highlight the explicit ways revenue teams can set themselves apart from the competition.
December 6 (Tentative)
Organizational Design with Sangram from Terminus
Create a #OneTeam structure to account planning that works. As B2B marketing and selling continues to evolve...
the question each marketer or seller must ask themselves is ... Will I float with the status quo? Or will I be a catalyst of a different approach? In this webinar, Sangram Vajre, Chief Evangelist for Terminus (and ABM at large) brings his infectious energy and optimism to explore how marketers and sellers can buck the status quo and infuse a new, customer-focus, #oneteam approach to problem-solving. Bringing together new research on sales and marketing alignment with his recently published book ABM is B2B, Sangram will arm marketers and sellers with actionable tools to create a shift in their organizations.
December 4 @ 9 am PST
Align Marketing and Sales Teams Around Storytelling
New research uncovered that sales and marketing teams that visit clients together and bring those stories to life, together...
New research uncovered that sales and marketing teams that visit clients together and bring those stories to life, together, drive over 200% more revenue. How can marketing and sales leaders develop and nurture a culture of joint storytelling on their teams? The research on sales and marketing alignment points to very specific actions leaders can take to ensure their teams are not simply aligned, but performing the best actions to drive the most impactful KPIs. Join us to learn more!
December 11 @ 10 am PST
3 Steps Every Marketer Can Take to Become a Hero to Sales
Many marketers feel a tension with their sales counterparts. But, there are a few specific things marketers can do to improve...
Many marketers feel a tension with their sales counterparts. But, there are a few specific things marketers can do to improve the disconnect. Sharing the findings of their recent research on Sales and Marketing Alignment, LeadMD has identified the things top performing marketing and sales teams are doing differently to help both teams win and ultimately generate more revenue for their organizations. Join to learn the actionable steps you can take both in and out of Marketo to turn your sales reps from marketing skeptics to raving fans!
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