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The Importance of Being Educational

Benjamin Franklin once said, “An investment in knowledge pays the best interest”. The quote may be old, but the principle could not be timelier. Again, and again we’re reminded of…

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Organization 101: Lessons from an Agile Project Manager

If you are reading this, you have already taken the first step to organizational recovery. I am proud of you. High five. It has been a long road of a…

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Your Marketing Team Is Struggling, Here’s How to Empower Them

There’s been some chatter recently about marketing technology budgets shrinking (and the associated implication that marketers’ roles are diminishing), but none of this is exactly what it seems. In fact,…

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The Quick and Dirty of the Marketo Lead Lifecycle

What is a lifecycle? How does this work in marketing automation?

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Marketo Wait Steps: Beware of These Hidden Dangers!

Wait steps are very powerful tools in Marketo. But they can also be tricky. Keep these points in mind when using them and you’ll be in the clear.

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July 19, 2018

Three Mistakes Marketers Make When Using Data to Create Business Intelligence

Business intelligence (BI) leverages data to create actionable intelligence that informs an organization’s strategic direction. In the last year, we have seen significant increases in the investments companies are making…

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July 17, 2018

Driven & Co. Ep: 33 – Solving Business Challenges Through Smarter Links

This week’s Driven & Co. podcast features Jesse Lakes, founder of GeniusLink, an intelligent link management company.  In this episode, host Justin Gray hears how Jesse became an expert in…

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July 13, 2018

The Importance of Being Educational

Benjamin Franklin once said, “An investment in knowledge pays the best interest”. The quote may be old, but the principle could not be timelier. Again, and again we’re reminded of…

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Read More >
July 12, 2018

Organization 101: Lessons from an Agile Project Manager

If you are reading this, you have already taken the first step to organizational recovery. I am proud of you. High five. It has been a long road of a…

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July 5, 2018

Why Strategic Alignment is Crucial to Sound Execution

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” This statement by Sun Tzu was originally made in the context of war,…

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June 28, 2018

Driven & Co. Ep: 41 – Honing Creativity in Life and Entrepreneurship

In this episode of the Driven & Co. podcast, host Justin Gray welcomes Allen Gannett.  Allen is the founder and CEO of TrackMaven, a marketing insights platform whose clients have included…

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June 26, 2018

ME Network Ep 76: Scott Gainey on ABM, the evolving role of the CMO, and More!

On this week’s episode of the Marketing Evangelist Network, host Justin Gray welcomes Scott Gainey to the show. As CMO of Cherwell Software, Scott drives all marketing activities aimed at increasing the company’s…

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June 19, 2018

Driven & Co. Ep: 32 – Building a Fitness Empire and Inspiring Others in the Process

 The latest Driven & Co. podcast features Devan Kline, Co-founder & CEO of Burn Boot Camp, a lightning fast-growing boutique fitness concept that creates a fit community for people to…

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June 11, 2018

The Winning Recipe for the Perfect “Thank You” Page

It’s time to shake up how we think about saying “thank you,” and not in the merely the message, but as a marketing tactic. The majority of marketers use a…

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June 5, 2018

Driven & Co. Ep: 31 – Reforming Software Engineering Education

This week’s Driven & Co. podcast features Sylvain Kalache, an entrepreneur and software engineer who has worked in the tech industry for more than a decade. Sylvain’s most recent endeavor is…

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