5 Interview Questions to Ask Your Next Marketing Automation Hire

How can you sniff out a marketing automation poser vs. a real expert? Here are 5 interview questions to get you started.

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Marketing Attribution – How It’s Done in Salesforce: Part I of III

Marketing attribution is like going to the gym. You scroll through social media and see everyone else talking about it. You’ve read a million blog posts about it. You think,…

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Organization 101: Lessons from an Agile Project Manager

If you are reading this, you have already taken the first step to organizational recovery. I am proud of you. High five. It has been a long road of a…

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Partner Qualification

Introduction to All Things Partners A quick note from LeadMD’s CMO, Andrea Lechner-Becker, before getting into the heart of this article. Raise your hand if you’ve heard someone talking about…

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March 22, 2019

Connecting Investors to Agriculture, A Podcast Interview with Chris Rawley

Connecting People to the World’s Food System Show Summary: Meet Chris Rawley, an entrepreneur making agriculture investing easier. In this episode of the Driven & Co. podcast, host (and farm…

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March 19, 2019

Start-Up Ideation, An Unconventional Path to Entrepreneurship with Harry Glaser

Start-Up Ideation Without Borders Sometimes it takes a backpacking trip through Southeast Asia to have an epiphany about the direction of your life. Such was the case with Harry Glaser,…

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March 18, 2019

5 Insanely Important Lessons from Top CMOs

The Setup The premise of the article is really simple: What lessons have I learned recently from CMOs? When I began thinking about that question for this ClickZ article, I…

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March 14, 2019

Finding Meaning As An Entrepreneur With A Higher Purpose | Driven & Co. Episode: 47 with Aditi Madane

Finding Meaning As An Entrepreneur With A Higher Purpose In this Driven and Co. episode, Aditi Madane, CEO of Upsilon Labs discusses her experiences as an entrepreneur and examines how society…

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March 13, 2019

Healthcare Entrepreneurship, a Podcast Interview with CSO Andy Park

Building a More Connected Future in Healthcare What do you want to be when you grow up? A popstar, movie star or professional athlete? Childhood dreams are often molded into…

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March 11, 2019

Customer Sales Process: Growing Revenue with Existing Customers

Sales Process Alignment Introduction This is my final post about the customer marketing process area of LeadMD’s customer marketing framework. Sad times, I know. What started with our Chief Strategy…

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March 6, 2019

Solving the Secret of Selling Men Basics | Driven & Co. Episode: 50 with Michael Dweck

Solving the Secret of Selling Men Basics If you aim at nothing, you’ll hit it every time. Sometimes the key to entrepreneurial success hinges on discovering a solution to a…

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March 4, 2019

Customer Marketing with Gainsight CMO, Anthony Kennada

On this week’s episode of the Marketing Evangelist Network, LeadMD CMO, Andrea Lechner-Becker, welcomes Anthony Kennada to the show. Starting his career in business development, Anthony brings a diverse background…

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March 1, 2019

Get More Eyes on Your Content with Influencer Amplification

Content Marketing Isn’t Enough You’ve got a content strategy. And an editorial calendar. And you’re churning out blogs every week. You might feel pretty good about all of this until……

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February 27, 2019

A Customer Marketing Plan Connects Customer Marketing Strategy to Tactics

Customer Marketing Introduction This post builds on an introductory article by LeadMD’s Chief Strategy Officer, JT Bricker. Check out his post introducing the customer marketing framework. It provides an overview of…

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February 22, 2019

Web Forms: Should They Stay or Go?

A Podcast Debate There’s a business analytics tool called Databox and they have a podcast called “Ground Up”. I’ve been following their Director of Marketing, John Bonini, on LinkedIn (you…

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February 19, 2019

Customer Marketing Best Practices with Katie Martell

The Unapologetic Truth Teller, Kate Martell If you don’t know Katie Martell, what are you doing with your life? A self-described on-demand marketer (which she says is just a fancy…

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February 8, 2019

Customer Communication: Ways to Gather and Leverage Their Preferences

Prioritizing Customer Communication For B2B marketers and sellers, it’s sometimes challenging to remember the fundamentals of customer experience. The plethora of articles and how-to guides in B2B marketing often focus…

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February 6, 2019

Customer Scoring: Churn Scores and Upsell Opportunity Identification

Customer Scoring Introduction A few weeks ago, our Chief Strategy Officer, JT Bricker, outlined our framework for customer marketing. Then, I expanded on the Customer Lifecycle process (the second column…

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February 1, 2019

A B2B Marketing Newsletter That Doesn’t Suck?

Last week(ish) I launched a reimagined LeadMD newsletter. It’s targeted toward B2B marketers, but B2C marketers are welcome to join the fun and I don’t think you’ll be disappointed. In this…

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February 1, 2019

How Marketing Salaries and Team Structure Have Changed in the Past Five Years

The discipline of marketing is evolving rapidly. With the shift in technologies that help marketers manage their day-to-day responsibilities in different ways, the expectations for marketers have also shifted. As…

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January 28, 2019

The Cost of Running a Marketing Automation Team

Today, marketing automation is on the tip of every marketers tongue, it is one of the most powerful tools in any B2B marketer’s toolbox. This infographic illustrates those high demand competencies and the costs associated with them. How does your team stack up?

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January 22, 2019

Priorities for Your First 90 Days as CMO

Perhaps you just started as CMO or maybe you’re a marketer who one day wants to be a CMO. Either way, if you’re in marketing, these tips will help create…

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January 15, 2019

Customer Lifecycle Marketing

Customer Marketing Introduction A few weeks ago, our Chief Strategy Officer, JT Bricker, outlined our framework for customer marketing. In this post, a companion piece, I take that overarching strategy…

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