Three Mistakes Marketers Make When Using Data to Create Business Intelligence

Business intelligence (BI) leverages data to create actionable intelligence that informs an organization’s strategic direction. In the last year, we have seen significant increases in the investments companies are making…

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Organization 101: Lessons from an Agile Project Manager

If you are reading this, you have already taken the first step to organizational recovery. I am proud of you. High five. It has been a long road of a…

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Why Strategic Alignment is Crucial to Sound Execution

“Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.” This statement by Sun Tzu was originally made in the context of war,…

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Your Marketing Team Is Struggling, Here’s How to Empower Them

There’s been some chatter recently about marketing technology budgets shrinking (and the associated implication that marketers’ roles are diminishing), but none of this is exactly what it seems. In fact,…

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The Quick and Dirty of the Marketo Lead Lifecycle

What is a lifecycle? How does this work in marketing automation?

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August 16, 2018

Marketing Attribution: How Can It Improve Your Marketing Strategy?

When most of us think about marketing attribution, what comes to mind is a rearview mirror. After all, we usually look at certain customer behaviors or revenue sums from the…

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August 15, 2018

The Importance of Storytelling

“Once upon a time,” often gets overlooked by the chaos of everyday life and work – list-checking, calls, and KPIs. But take a second and think about all of the…

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August 14, 2018

Driven & Co. Ep: 35 – Meet the Entrepreneur who Disrupted the Entire Mattress Industry

 On the latest episode of Driven & Co., host Justin Gray chats with JT Marino, CEO of Tuft & Needle – a bootstrapped, Phoenix-based company that pioneered the disruption…

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August 13, 2018

Your First Day As CMO: 3 Strategic Steps To Take

So you got your dream job: CMO of A Very Cool Brand. It’s your first day, and you can’t wait to make some really big things happen. But where do…

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August 10, 2018

3 Steps to Prepare for Marketing Attribution

Maybe you’ve heard stats like this one, about how handling marketing attribution well can boost your business’ efficiency by 15 to 30 percent, or maybe you’ve gotten pressure from your…

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August 7, 2018

ME Network Ep 79: Sean Scogin on formulating a solid customer experience strategy, and More!

You can’t find a marketing blog these days without the mention of customer experience – and for good reason! It’s a topic all companies are grappling with. And it’s why…

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August 2, 2018

B2B Attribution Vendors: The Differences Between Bizible, Bright Funnel, Full Circle and Engagio

The Marketing Attribution Landscape Marketing attribution is the practice of collecting and measuring customer touchpoints across multiple channels and then attributing revenue to each of those touchpoints to better understand…

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July 31, 2018

Driven & Co. Ep: 34 – Personalizing a Path to Entrepreneurship

 This week on the Driven & Co. podcast, host Justin Gray welcomes Eloise Bune to the show. Eloise is the founder and CEO of handwriting.io, a digital handwriting app….

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