In this webinar, Justin Gray joined Sean Callahan, Senior Manager of Content Marketing at LinkedIn Marketing Solutions, to discuss the reasons why more and more marketers are truly embracing full-funnel marketing.
You’ll learn how full-funnel marketing helps companies reach, nurture, and acquire prospects in the upper, middle and lower funnel. Justin shares LeadMD’s “cocktail party” approach to nuture streams, as well as his insights into how LeadMD uses the full-funnel approach to drive results for clients.
In this webinar, you’ll also discover:
- Why changes in the buyer’s journey have made full-funnel marketing a necessity
- What metrics are best for each stage of the funnel
- The most effective tactics for reaching, nurturing, and acquiring prospects and customers
What is your approach to full funnel marketing like? Let us know in the comments.