How to Use Marketing Automation to Generate and Nurture Leads

Whether you think it, believe it, or discard it – the truth is that buyer personas are the start of every successful campaign.

Every marketer knows that understanding your buyer is key, but every smart marketer knows that standard demographics just won’t cut it anymore. The fact is the very term ‘Buyer Persona’ has become diluted in it’s own “buzz”. So, what does it take to truly assemble meaningful buyer and sales engagement data?

In this presentation, marketers will learn to combine internal data points through the science of big data and predictive analytics with softer metrics such as psychological felt need and trust establishment to literally clone your best buyer interactions – and avoid those that are simply a waste of time.

Discover the best way to stack the deck in your favor by not only cloning your best customers but cloning your best sales interactions.

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