2017 was a banner year for ABM, and its rise in popularity shows no sign of slowing down as we rapidly approach 2018.
A new ABM Benchmark Survey, published by DemandGen Report, found 47% of surveyed marketers have an ABM strategy in place, with 33% planning to implement ABM in the coming year. But will they be ready for the shifts to come?
In this webinar featuring Justin Gray, CEO of LeadMD; Jon Miller, CEO of Engagio, and Todd McCormick, CRO of Terminus, you’ll learn about the ABM trends that defined 2017, and get the resources needed to prepare for the upcoming trends in this popular personalization strategy.
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