The Oldest Battle: Creating Sales & Marketing Alignment with Account-Based Marketing

It’s a battle that’s been fought for generations: Sales & marketing alignment.

And with the rise of account-based marketing, it’s more important than ever to get your teams on the same page. Neither side can afford to exist in a silo. Silos are for corn.

There’s some good news from the front, though: An account-based marketing approach forces marketing and sales to sync up, by virtue of the highly-targeted approach it requires.

In this video, originally featured in Engagio’s ABM Online Workshop, you’ll learn from the Marketing Evangelist himself just how account-based marketing tactics solve for many variables that commonly cause misalignment between sales and marketing teams.

You’ll also get the wildest interpretation of Plato’s Allegory of the Cave you could possibly imagine.

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