X

LeadMD is now Shift Paradigm

Click to see how best of breed organizations are shifting to grow

5 Interview Questions to Ask Your Next Marketing Automation Hire

How can you sniff out a marketing automation poser vs. a real expert? Here are 5 interview questions to get you started.

Read Now >

How to Measure Salesforce Marketing Attribution in 4 Steps (Part I of III)

Marketing attribution is like going to the gym. You scroll through social media and see everyone else talking about it. You’ve read a million blog posts about it. You think,…

Read Now >

Organization 101: Lessons from an Agile Project Manager

If you are reading this, you have already taken the first step to organizational recovery. I am proud of you. High five. It has been a long road of a…

Read Now >

Partner Qualification

Introduction to All Things Partners A quick note from LeadMD’s CMO, Andrea Lechner-Becker, before getting into the heart of this article. Raise your hand if you’ve heard someone talking about…

Read Now >

Customer Marketing Framework: A Blueprint for Success

Our Customer Marketing Framework The benefits of customer retention and cross-sell/upsell are well-documented. Common principles like the 80/20 rule and how much cheaper it is to retain, rather than gain…

Read Now >

Get instant access to & best practices from today's leading marketers

Search best practices ...
Generic filters
Exact matches only

Uncover best practices we’ve curated by critical revenue tracks and key industry topics & trends

May 28, 2021

Hitting Reset on In-Person B2B Events – and Why That’s a Good Thing

At this very moment, in-person events are ramping back up – a dramatic change from one year ago when COVID-19 ushered in a tidal wave of event and sponsorship cancellations. There’s no question the pandemic threw organizations’ marketing strategies into a tailspin overnight. But despite 2020 being a crushing year for B2B events, the benefits from lessons learned are likely…

|
Read More >
December 17, 2020

Intent Data is Powerful, But It Only Works When You Do

If you Google the words “intent data,” be prepared for an onslaught of articles and think pieces on the new darling of B2B marketing. But don’t get the impression intent data is a shiny new object that will fade away with time. It’s a powerful tool that enables organizations to shine a light on who is actively searching for their…

, | , , , ,
Read More >
November 16, 2020

What 2020 Taught Us About Futureproofing

The B2B world has faced unprecedented disruption in 2020, the long term effects of which are still being sorted out. What we know for sure is that for some, the instability of the markets has proven catastrophic. For others, it’s been a painful, but possible, recovery. In fewer cases, there have been organizations able to not only push forward under…

, , | , ,
Read More >
October 13, 2020

Reimagining 21st Century Tech as Vintage Ads

As long as businesses have existed, so too has marketing. And, as technology has expanded, we’ve grown from newsprint ads to online search ads, but the basic principles remain: eye-catching images paired with copy that people can relate to are the basis for a successful ad! At LeadMD, we’re marketing enthusiasts, and to understand where the industry is going, we…

|
Read More >
October 2, 2020

Sales and Marketing Alignment: Critical to Achieve, Difficult to Measure

Surveying B2B professionals is one of the best ways to get a clear picture of what’s really going on in our industry –– and sometimes that means uncovering hard truths. Take sales and marketing alignment. Most people would say they’re pleased with the steps they’ve taken and think things are going better than ever. But a recent study by LeadMD…

, | , ,
Read More >
September 18, 2020

How Marketing and Inside Sales Enablement Can Support Field Sales Teams

Imagine being an outside or field sales rep when COVID-19 hit. The face time that helped you build relationships and close deals was suddenly out of the question, and overnight your sales strategy needed to drastically change. Prospects’ needs shifted to survival mode. And while more and more work had been conducted virtually in recent years, those channels were augmentations…

, | , ,
Read More >
September 17, 2020

Create an Agile Team to Help Navigate Unexpected Change

If there’s anything 2020 has taught us, it’s that things can change on a dime. For B2B organizations, it proved even the best laid plans can be upended overnight. But there’s at least one silver lining: now we know better. In order to weather storms, figuratively or literally, and continue our paths to success, we have to build a strong…

, | , ,
Read More >
July 16, 2020

Get Paid to Watch the Best Business Movies Sweepstakes

Get Paid $1,000 to Watch Business Movies Update We received thousands of submissions and the competition to choose the best entrant was fierce, but we have made our decision! We are thrilled to announce that we have selected the winner of our Get Paid to Watch Business Movies Competition: Julian Vickers! Julian is a small business owner who loves the…

|
Read More >
March 25, 2020

America’s Most Popular Beers By State

America’s Top Searched Beer Brands by State It likely goes without saying, but beer is one of the most popular alcoholic beverages in the world, and people can spend a lot of their adult lives trying to find their preferred brand and type. Beer brands are in high competition with one another to be the most popular amongst their clientele,…

|
Read More >
October 4, 2019

Hiring Guide: How to Hire a Start-Up CMO

Hiring Tips Hiring for a position as critical as c-suite marketing can add stress to even the most experienced leaders. In this article, hosted on venture capital firm OpenView’s blog, Justin Gray provides his tips for hiring the best CMO. Click here to read the full article. Lessons Learned from Other CMOs One of the critical areas he encourages founders…

| , ,
Read More >
May 9, 2019

Marketing Reporting: Tips and Tricks from the Trenches

The State of Marketing Reporting Sam Melnick, VP of Marketing at Allocadia started this panel interview with a seemingly easy question, “What’s the state of the union for measuring marketing’s impact?” That question in many other disciplines is a straight line, but, as any seasoned marketer knows, that’s not the case for our beloved discipline. Elle Woulfe from PathFactory had an…

|
Read More >
March 18, 2019

5 Insanely Important Lessons from Top CMOs

The Setup The premise of the article is really simple: What lessons have I learned recently from CMOs? When I began thinking about that question for this ClickZ article, I quickly came up with five CMOs that really left an impression on me. Once we finalized the article, we went out and asked each of them to pay-it-forward and talk…

| , ,
Read More >
October 30, 2018

Bad CMOs Say These 3 Things

The Technology Disconnect When LeadMD started (way back in 2009), the marketing automation world was fresh and dewy-eyed. The implementation of marketing automation platforms lacked structure or best practices; it was the wild west. Back then, the lack of understanding around the technology made sense. We didn’t label CMOs as “bad CMOs” due to their misunderstanding of technology, because they…

| ,
Read More >
October 25, 2018

MarTech Mishaps: How to Actually Get Value from Your MarTech Investment

Modern MarTech Fatigue In his article, originally published on MarTech.zone, our CEO, Justin Gray, provides solutions for organization dealing with MarTech fatigue. “We invested in {insert MarTech here}, but aren’t seeing the return we were expecting.” We hear it all time. Perhaps you’ve even said something like it. Justin explains the issue in the following way: Marketing was going to…

, , | , , , ,
Read More >
October 9, 2018

Why Predictive Marketing Has a New Role in the Market

LinkedIn’s Marketing Solutions Blog asked LeadMD CEO, Justin Gray, about predictive marketing’s past, current and future in the marketing space. In this article, Justin covers the following: Why have marketers felt let down by predictive vendors? How can marketers put a value (ROI) on data investments, given the fluffy nature of data acquisition and results? How can customer data shortcut…

| , ,
Read More >
August 24, 2018

Scottsdale Digital Marketing Firm Combats Talent Shortage with Hiring Accelerator

Excerpt of Original Publication by Hayley Ringle  – Reporter, Phoenix Business Journal on Aug 24, 2018, 7:35am MST After earning her bachelor’s degree in design management from Arizona State University, Molly Moroney wasn’t sure what career path she wanted to pursue. The 21-year-old had an interest in marketing, so she decided to apply for Marketemy, LeadMD’s inaugural immersive, 12-week paid accelerator for digital marketers that launched in June. Moroney was…

| ,
Read More >
August 13, 2018

Your First Day As CMO: 3 Strategic Steps To Take

So you got your dream job: CMO of A Very Cool Brand. It’s your first day, and you can’t wait to make some really big things happen. But where do you even start? Here’s a hint: It all starts with strategy. Here are three ways to hit the ground running toward success. Get aligned on strategy.  Don’t test out that…

|
Read More >
May 14, 2018

Customer Obsession, Analytics & ABM Take Center Stage At Marketing Nation Summit

For marketing messages to stand out in today’s digital ecosystem, B2B teams must be fearless in how they formulate their strategies, budget for unique tactics and prove the projected ROI to senior leadership on their efforts. Those who can remain fearless through these challenges position their marketing teams to build a customer-obsessed brand that offers relevant and contextual experiences. At…

|
Read More >
April 17, 2018

Marketer-Turned-Magician: How Future Business Intelligence Tools Will Spin Guesswork into Gold

Marketing isn’t much without data and if you trace back anything essential to the practice of influencing buyers you’ll, at the core, unveil a fundamental reliance on data — accurate data. Good luck segmenting a database, without data. Enjoy attempting to craft a message or design an ad, without data. Those converted ROI metrics and dreams of predictive campaign spend, you…

|
Read More >

Join over 30,000 marketing and sales pros and get our best practices right in your inbox

ELEVATE YOUR PROCESSES, TECH & TALENT

Personalized Best Practice Hubs

 

Select one of the resource tracks below to dive in head first into critical content at each stage of your journey.

 

Strategy Resources

Tactics Resources

Planning Resources

Tech Resources

Talent Resources