5 Interview Questions to Ask Your Next Marketing Automation Hire

How can you sniff out a marketing automation poser vs. a real expert? Here are 5 interview questions to get you started.

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How to Measure Salesforce Marketing Attribution in 4 Steps (Part I of III)

Marketing attribution is like going to the gym. You scroll through social media and see everyone else talking about it. You’ve read a million blog posts about it. You think,…

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Organization 101: Lessons from an Agile Project Manager

If you are reading this, you have already taken the first step to organizational recovery. I am proud of you. High five. It has been a long road of a…

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Partner Qualification

Introduction to All Things Partners A quick note from LeadMD’s CMO, Andrea Lechner-Becker, before getting into the heart of this article. Raise your hand if you’ve heard someone talking about…

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Customer Marketing Framework: A Blueprint for Success

Our Customer Marketing Framework The benefits of customer retention and cross-sell/upsell are well-documented. Common principles like the 80/20 rule and how much cheaper it is to retain, rather than gain…

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December 14, 2020

Why B2B Marketers Should Return to the Basics in 2021

None of us have a crystal ball to see into the future, but decades in the business gives LeadMD CEO Justin Gray unique insights into how the new year may unfold in the wake of COVID-19. And according to Justin, a successful 2021 will hinge on returning to the fundamentals. In a recent episode of The Summit Podcast, host Kyle…

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September 10, 2020

The Importance of Finding Sponsors in B2B Organizations: Interview with Denise Broady

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As the COO/CMO for WorkForce Software, Denise Broady‘s responsibilities reach far. She oversees the global marketing and communications organization, is also responsible for the end-to-end customer experience, including product strategy, product launch, customer operations, customer success, and global support, along with training and enablement. In this Catalyst interview, Denise shares how she’s navigated the B2B world for more than 20…

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August 12, 2020

How to Align Teams During Times of Transition: Interview with Deborah Sweeney

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Deborah Sweeney is the Leader of MyCorporation.com, an online business filing company helping 1 million+ small business owners and entrepreneurs since its founding in 1998. In this interview, she shares how she spun My Corporation out of Intuit during the Great Recession and how she’s navigating her team through COVID-19. Subscribe to the Podcast to receive alerts as new episodes…

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July 9, 2020

How to Manage an Innovation Pipeline: Interview with Peter Newell

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Peter Newell helps mission-driven organizations solve the world’s toughest problems and he’s sharing his innovation pipeline with us in this interview. Subscribe to the Podcast to receive alerts as new episodes post.  3 Key Points: Most organizations don’t have the innovation pipeline they need. Fast forward to minute seven. Not everyone is built for start-ups. Keep this in mind when hiring,…

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June 25, 2020

Grow Your Business with Strategizer’s Proven Frameworks – An Interview

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Dr. Alexander (Alex) Osterwalder is a leading author, entrepreneur, and in-demand speaker whose work has changed the way established companies do business and how new ventures get started. Ranked No. 4 of the top 50 management thinkers worldwide, Osterwalder also holds the Thinkers50 Strategy Award. He invented the Business Model Canvas, Value Proposition Canvas, and Business Portfolio Map together with…

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June 11, 2020

Being a CEO During an Economic Downturn, An Interview with Ann Marie Sastry

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Ann Marie Sastry, CEO of Amesite, knows a thing or two about navigating an economic downturn. She was a professor of mechanical, biomedical and material science and engineering at the University of Michigan when her startup, Sakti3, was spun out of technology from the university during the 2008 recession. The company was later acquired by Dyson. Learn from her experience…

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May 28, 2020

Steve Blank

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Steve Blank, leader of the Lean Start-Up movement and 8-time founder shares his secret sauce for entrepreneurs looking to keep, grow or start business during a Pandemic and beyond. Subscribe to the Podcast to receive alerts as new episodes post.  3 Key Points: Relentlessness. If you’re going to be a start-up CEO, you need to go places others won’t. You…

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October 9, 2019

What Makes a Start-Up Appealing to an Investor?

In this episode of Catalyst, LeadMD CEO, Justin Gray, sits down with Nick Lisette and Tim Crown. Nick is the founder and CTO of start-up Black Pearl Mail and Tim is the chairman of the board and former CEO of Insight and principal of Crown Ventures. During the interview Nick walks us through his journey of raising capital in the U.S….

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September 24, 2019

What is Revenue Operations? Lessons Learned from the Allocadia Team

Revenue Operations seems to be the hot, new title, experiencing incredible growth. Take it from Dana’s chart*. So, I sat down with the team from Allocadia to learn why they hired a Rev Ops person, what they’ve learned and where the role sits in their org chart (hint: it is NOT under sales OR marketing). Subscribe to the Podcast to…

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September 10, 2019

Lessons from the Start-Up Trenches with Hubspot’s Dan Tyre

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If you’ve never seen or heard Dan Tyre speak, you’re in for a treat. His path to his current position at Hubspot is filled with ups and downs, which our written words can hardly do justice. You’ve gotta just lean back and let Dan keep you smiling with his insatiable energy and excitement for business, leadership and learning. Subscribe to…

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August 27, 2019

Start with Your People | An Interview with Author, Brian Dixon

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Author and business coach, Brian Dixon, had two catalysts for changing his approach to business and life. Both have to do with taking a stronger focus on people. Listen or watch his advice for leaders looking to truly impact their teams and businesses by creating meaningful relationships with your people. Subscribe to the Podcast to receive alerts as new episodes…

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July 30, 2019

Building an Entrepreneurial Culture | Interview with Salesloft CEO, Kyle Porter

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LeadMD CEO, Justin Gray, joins SalesLoft CEO, Kyle Porter on this episode of the Catalyst Podcast. Kyle opens up about his path to becoming CEO of the Atlanta based, current #1 sales engagement platform. Focusing on stories of health-related issues early in his life along with struggling to find his path, Kyle’s hunger for prosperity proved to overcome all. Not afraid…

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July 18, 2019

Balancing Entrepreneurship and Family | Interview with Carlos Hidalgo

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Special guest, Carlos Hidalgo,  joins LeadMD CEO, Justin Gray, on this premiere episode of the Catalyst Podcast. Carlos, current CEO and founder of VisumCx, shares lessons from his professional and personal lives. From a non-stop traveling marketing director to starting his own consulting firm, this episode is filled with intimate honesty about work, life and what’s important to stay happy in both. Subscribe…

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July 17, 2019

First Marketing Hire at Convoy | Interview with Jennifer Wong, Head of Marketing

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LeadMD CMO, Andrea Lechner-Becker, sits down with Jennifer Wong on this premiere episode of the Catalyst Podcast. Jennifer opens up to tell her unique story as she joined Convoy’s team as their very first marketing hire. Grabbing the bull by the horns, Jennifer applied her marketing knowledge as well as her experience to build this trucking company’s marketing department from the…

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July 16, 2019

Rebranding and Entrepreneurship Challenges with Infusionsoft Founder, Clate Mask

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On this premiere episode of the Catalyst Podcast, LeadMD CEO, Justin Gray, welcomes Clate Mask to the show. As CEO and founder of Infusionsoft, Clate’s experience ranges from managing a services business to making the leap to software and a rebrand of the 15-year-old brand to Keap. In this interview, it isn’t just about business, but also how the strain…

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March 22, 2019

Connecting Investors to Agriculture, A Podcast Interview with Chris Rawley

Connecting People to the World’s Food System Show Summary: Meet Chris Rawley, an entrepreneur making agriculture investing easier. In this episode of the Driven & Co. podcast, host (and farm owner!) Justin Gray welcomes Chris to talk about his role as CEO of Harvest Returns, an online platform for investing in agriculture. They discuss Chris’ background in real estate, his decades in the…

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March 19, 2019

Start-Up Ideation, An Unconventional Path to Entrepreneurship with Harry Glaser

Start-Up Ideation Without Borders Sometimes it takes a backpacking trip through Southeast Asia to have an epiphany about the direction of your life. Such was the case with Harry Glaser, the Co-founder and CEO of Periscope Data, an end-to-end analytics platform that enables powerful data team collaboration. Show Summary: In this episode, Justin Gray invites Harry to discuss giving his notice…

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