5 Interview Questions to Ask Your Next Marketing Automation Hire

How can you sniff out a marketing automation poser vs. a real expert? Here are 5 interview questions to get you started.

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How to Measure Salesforce Marketing Attribution in 4 Steps (Part I of III)

Marketing attribution is like going to the gym. You scroll through social media and see everyone else talking about it. You’ve read a million blog posts about it. You think,…

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Organization 101: Lessons from an Agile Project Manager

If you are reading this, you have already taken the first step to organizational recovery. I am proud of you. High five. It has been a long road of a…

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Partner Qualification

Introduction to All Things Partners A quick note from LeadMD’s CMO, Andrea Lechner-Becker, before getting into the heart of this article. Raise your hand if you’ve heard someone talking about…

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Customer Marketing Framework: A Blueprint for Success

Our Customer Marketing Framework The benefits of customer retention and cross-sell/upsell are well-documented. Common principles like the 80/20 rule and how much cheaper it is to retain, rather than gain…

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December 17, 2020

Intent Data is Powerful, But It Only Works When You Do

If you Google the words “intent data,” be prepared for an onslaught of articles and think pieces on the new darling of B2B marketing. But don’t get the impression intent data is a shiny new object that will fade away with time. It’s a powerful tool that enables organizations to shine a light on who is actively searching for their…

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December 7, 2020

What is Intent Data: Crystal Ball or Hoax?

B2B marketers are a seasoned but skeptical bunch, having been lured by shiny objects in the past and hesitant to fall prey to short-lived trends again. So as intent data continues to gain traction, it gives way to the question: is it a crystal ball or a hoax?  In this webinar, LeadMD’s Andrea Lechner-Becker (CMO) and Kirsten Markson (Go-To-Market Practice…

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September 24, 2019

What is Revenue Operations? Lessons Learned from the Allocadia Team

Revenue Operations seems to be the hot, new title, experiencing incredible growth. Take it from Dana’s chart*. So, I sat down with the team from Allocadia to learn why they hired a Rev Ops person, what they’ve learned and where the role sits in their org chart (hint: it is NOT under sales OR marketing). Subscribe to the Podcast to…

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April 18, 2019

Step-By-Step Guide to Building a Data and Analytics COE

Preliminary COE Reading We’ve already established the importance of COEs, along with how starting with a data and analytics Center of Excellence (COE) helps CMOs in the boardroom. So, assuming you took JT’s advice and created allies in your COE creation (or even if you didn’t), what are the next steps? This is your step-by-step guide to building a data and…

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October 9, 2018

Why Predictive Marketing Has a New Role in the Market

LinkedIn’s Marketing Solutions Blog asked LeadMD CEO, Justin Gray, about predictive marketing’s past, current and future in the marketing space. In this article, Justin covers the following: Why have marketers felt let down by predictive vendors? How can marketers put a value (ROI) on data investments, given the fluffy nature of data acquisition and results? How can customer data shortcut…

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August 20, 2018

How Modern Marketing Leaders are Solving Common Metrics Challenges Today

Today’s modern Marketing Leader must prove that every investment in marketing equates to measurable revenue. Unfortunately, the harsh reality is that many marketers face challenges when it comes to easily pulling marketing metrics or they don’t carry much confidence in the data they obtain as being accurate. You are not alone in this struggle, and it’s more critical than ever…

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July 19, 2018

Three Mistakes Marketers Make When Using Data to Create Business Intelligence

Business intelligence (BI) leverages data to create actionable intelligence that informs an organization’s strategic direction. In the last year, we have seen significant increases in the investments companies are making to develop business intelligence programs. While I applaud this movement – it is a fundamental necessity in long-term business growth – the ongoing effort it takes to get BI right…

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September 18, 2017

How to Measure Salesforce Marketing Attribution in 4 Steps (Part I of III)

Marketing attribution is like going to the gym. You scroll through social media and see everyone else talking about it. You’ve read a million blog posts about it. You think, “If I could commit to this, my life would be so much better!” Like consistent exercise, marketing attribution is a lifestyle change, and quite frankly, it’s not easy. Maybe you…

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