5 Interview Questions to Ask Your Next Marketing Automation Hire

How can you sniff out a marketing automation poser vs. a real expert? Here are 5 interview questions to get you started.

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How to Measure Salesforce Marketing Attribution in 4 Steps (Part I of III)

Marketing attribution is like going to the gym. You scroll through social media and see everyone else talking about it. You’ve read a million blog posts about it. You think,…

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Organization 101: Lessons from an Agile Project Manager

If you are reading this, you have already taken the first step to organizational recovery. I am proud of you. High five. It has been a long road of a…

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Partner Qualification

Introduction to All Things Partners A quick note from LeadMD’s CMO, Andrea Lechner-Becker, before getting into the heart of this article. Raise your hand if you’ve heard someone talking about…

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Customer Marketing Framework: A Blueprint for Success

Our Customer Marketing Framework The benefits of customer retention and cross-sell/upsell are well-documented. Common principles like the 80/20 rule and how much cheaper it is to retain, rather than gain…

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March 22, 2019

Connecting Investors to Agriculture, A Podcast Interview with Chris Rawley

Connecting People to the World’s Food System Show Summary: Meet Chris Rawley, an entrepreneur making agriculture investing easier. In this episode of the Driven & Co. podcast, host (and farm owner!) Justin Gray welcomes Chris to talk about his role as CEO of Harvest Returns, an online platform for investing in agriculture. They discuss Chris’ background in real estate, his decades in the…

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March 19, 2019

Start-Up Ideation, An Unconventional Path to Entrepreneurship with Harry Glaser

Start-Up Ideation Without Borders Sometimes it takes a backpacking trip through Southeast Asia to have an epiphany about the direction of your life. Such was the case with Harry Glaser, the Co-founder and CEO of Periscope Data, an end-to-end analytics platform that enables powerful data team collaboration. Show Summary: In this episode, Justin Gray invites Harry to discuss giving his notice…

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March 14, 2019

Finding Meaning As An Entrepreneur With A Higher Purpose | Driven & Co. Episode: 47 with Aditi Madane

Finding Meaning As An Entrepreneur With A Higher Purpose In this Driven and Co. episode, Aditi Madane, CEO of Upsilon Labs discusses her experiences as an entrepreneur and examines how society shapes women to evade careers in science, technology, engineering and math (STEM). Show Summary: Aditi is more than a person who organizes and operates a technology business, she is an inspiration…

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March 13, 2019

Healthcare Entrepreneurship, a Podcast Interview with CSO Andy Park

Building a More Connected Future in Healthcare What do you want to be when you grow up? A popstar, movie star or professional athlete? Childhood dreams are often molded into realistic expectations through education and personal growth. Some unique individuals, however, seek stardom in entrepreneurship and help change the world. Show Summary: In this Driven & Co. episode, Justin Gray welcomes…

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March 6, 2019

Solving the Secret of Selling Men Basics | Driven & Co. Episode: 50 with Michael Dweck

Solving the Secret of Selling Men Basics If you aim at nothing, you’ll hit it every time. Sometimes the key to entrepreneurial success hinges on discovering a solution to a problem after months or even years of laborious trial and error. On the other hand, sometimes the answer is right under your nose. This was the case for Michael Dweck,…

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January 9, 2019

The Best Entrepreneurial Advice in Driven Podcasts

Talking Entrepreneurship Let’s be honest. The barrier of entry to host a podcast is as low as owning a microphone and having an hour to kill. But any host worth their salt knows it’s all about the guests. In 2018, I had the pleasure to welcome dozens of badass entrepreneurs from every industry you can imagine. In each episode, we explore…

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October 22, 2018

Debunking Creative Genius with Allen Gannett | Driven & Co. Episode: 41

 Creators of innovative and awe-inspiring work (from paintings to iPhones) are often looked at with reverie by those who consider themselves unable to perform that type of task. Often they feel they lack the skill or creativity to get it done. But what if you could learn to be more creative? This week on the Driven & Co. podcast, host Justin…

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September 25, 2018

Driven & Co. Ep: 39 – Pioneering a New Operations Intelligence Solution for Doctors with Eliot Wall

 This week on the Driven & Co. podcast, host Justin Gray digs in with self-proclaimed “healthcare enthusiast” Eliot Wall. Eliot is the founder of Beacinsight, the first operational performance record (OPR) for healthcare providers. “You can think about Beacinsight like Google Maps for doctors,” said Eliot. “Operations decisions are being made constantly throughout the day, and we just help doctors…

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September 18, 2018

Driven & Co. Ep: 38 – Recruiting Top Talent with Techees

 This week on the Driven & Co. podcast, host Justin Gray welcomes Brianna Rooney to the show. Brianna is the founder and CEO of Techees, a recruiting firm that specializes in placing technical professionals in a myriad of disciplines, including software engineering, data science, design, operations, leadership, product management and more. Since being founded in 2009, Brianna has established…

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September 4, 2018

Driven & Co. Ep: 37 – Pioneering the Future in a World of XR

 This week on the Driven & Co. podcast, host Justin Gray welcomes Annie Eaton to the show. Annie is the founder and CEO of Futurus, an Atlanta-based future technologies company where she creates immersive, engaging and interactive experiences in virtual reality, augmented reality and 360 capture. In this episode, Justin and Annie discuss why she’s fascinated by the possibilities…

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August 28, 2018

Driven & Co. Ep: 36 – Student to CEO; Redesigning the Path to Entrepreneurship

 This week on the Driven & Co. podcast, host Justin Gray welcomes Beatrice Fischel-Bock to the show. Beatrice is the co-founder and CEO of Hutch, the home decor tool that mixes 3D technology with online shopping to let you virtually decorate your space. During this podcast, Justin and Bea discuss starting a company while still in college, appearing on…

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August 14, 2018

Driven & Co. Ep: 35 – Meet the Entrepreneur who Disrupted the Entire Mattress Industry

 On the latest episode of Driven & Co., host Justin Gray chats with JT Marino, CEO of Tuft & Needle – a bootstrapped, Phoenix-based company that pioneered the disruption of the mattress industry. At T&N, JT leads the R&D, product development, architecture, design, and software development teams. He is a passionate storyteller, facilitator, and teacher, inspiring T&N’s most challenging…

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July 31, 2018

Driven & Co. Ep: 34 – Personalizing a Path to Entrepreneurship

 This week on the Driven & Co. podcast, host Justin Gray welcomes Eloise Bune to the show. Eloise is the founder and CEO of handwriting.io, a digital handwriting app. It uses authentic digital handwriting across print and digital media. She is also the founder of ScribbleChat, which sends customizable, animated messages using unique handwritings, fonts, and animation. In this…

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July 17, 2018

Driven & Co. Ep: 33 – Solving Business Challenges Through Smarter Links

This week’s Driven & Co. podcast features Jesse Lakes, founder of GeniusLink, an intelligent link management company.  In this episode, host Justin Gray hears how Jesse became an expert in affiliate programs, parlayed his “endless summer” lifestyle into a job at Apple, and why he left to pursue the rampant problem of geo-fragmented audiences across business platforms. “The goal is…

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June 28, 2018

Driven & Co. Ep: 41 – Honing Creativity in Life and Entrepreneurship

In this episode of the Driven & Co. podcast, host Justin Gray welcomes Allen Gannett.  Allen is the founder and CEO of TrackMaven, a marketing insights platform whose clients have included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. In this episode, Allen shares why he was compelled to start TrackMaven and how the company acts as a…

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June 19, 2018

Driven & Co. Ep: 32 – Building a Fitness Empire and Inspiring Others in the Process

 The latest Driven & Co. podcast features Devan Kline, Co-founder & CEO of Burn Boot Camp, a lightning fast-growing boutique fitness concept that creates a fit community for people to come together, build confidence and inspire one another through fitness. In this episode, host Justin Gray and Devan Kline unpack the twists and turns that led Devan to found his…

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June 5, 2018

Driven & Co. Ep: 31 – Reforming Software Engineering Education

This week’s Driven & Co. podcast features Sylvain Kalache, an entrepreneur and software engineer who has worked in the tech industry for more than a decade. Sylvain’s most recent endeavor is co-founding Holberton School, a two-year programming school in San Francisco training highly skilled full stack software engineers. In this episode, host Justin Gray and Sylvain discuss different types of learning methods…

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May 21, 2018

Driven & Co. Epo: 30 – Meet the COO Taking LeadMD to New Heights

On this episode of the Driven & Co. podcast, David Bauer, COO at LeadMD, talks with host Justin Gray about his experiences as an entrepreneur, the challenges he faced as a CIO working at a startup versus a billion dollar company, and his goals for the LeadMD team – all on this episode of the Driven & Co. podcast. What’s your…

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December 26, 2017

A Year of Drive: The Most Impactful Advice from the Driven & Co. Podcast

My first foray into owning my own business was swiping snacks from the kitchen cabinet when I was a little kid and selling them to golfers nearby between their rounds. My margins were outstanding. That venture didn’t last long thanks to my parents discovering all our food missing, but it was a great lesson in vesting ownership and inventory management….

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November 28, 2017

Driven & Co. Ep: 29 – Meet the CEO Making Medicine Healthier

On this episode of the Driven & Co. podcast, host Justin Gray welcomes David Johnson, Cofounder and CEO of Genexa, to the show. They discuss David’s fascinating career pivots before becoming an entrepreneur, and what health trend sparked the idea for Genexa. Plus, David shares the advice that made the biggest impact on him as a CEO.   What is Genexa?…

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