| |

3 Musts for Every Marketer's To-Do List When Investing in Marketing Automation

January 14, 2015 | Justin Gray | No Comments |

Marketing automation is so important in this day and age. There’s a pretty good reason for that. It gives the power of systems and analytics to the little guy instead of where they formerly lay, in the hands of the business giants. Transitioning to marketing automation now would be an excellent time to do so with the constantly expanding selection of options.

Some of the benefits of marketing automation include improving the data health; new SEO strategies; and drive factors such as brand loyalty and traffic.

There are so many options and selections though. It’s as intimidating as a child trying to pick out a piece of candy in a candy store. To help with the decision making, here are three important things to consider when choosing a marketing automation system.

Leave a Comment

Want more? Here's some related content


#MAfails: New to Marketing Automation and Looking With Your Eyes Shut

My most memorable fail in the marketing automation world happened when I was still pretty...

Do You Have It? Thoughts on the "Optimism Effect"

I often wonder: is optimism an inherent, or learned skill? I hope it can be...

The Two Things Your Business Must Have to Grow

When I graduated from college way back when (can a little more than a decade...
email best practices ebook

Walking the Talk: Email Best Practices

 Here's how WE talk to OUR clients about email. (more…)
click to convert: landing page best practices

Click to Convert: All You Need to Know About Landing Pages

The only guide you need for consistently high converting landing pages. (more…)

Content Planning Checklist

Your first step in the right direction to creating high caliber content is a content...

Back to the Marketing Future: From Demand Gen to Account-Based Marketing

Great marketing doesn't require stolen uranium. And while we may not need roads where we're...
Email Subject lines ebook

Email Subject Lines: How to Write Enticing Copy that Readers Can't Resist

With the rise of digital marketing, businesses are using multiple platforms like social media and...