3 Musts for Every Marketer's To-Do List When Investing in Marketing Automation

January 14, 2015 | Justin Gray | No Comments | Article

Marketing automation is so important in this day and age. There’s a pretty good reason for that. It gives the power of systems and analytics to the little guy instead of where they formerly lay, in the hands of the business giants. Transitioning to marketing automation now would be an excellent time to do so with the constantly expanding selection of options.

Some of the benefits of marketing automation include improving the data health; new SEO strategies; and drive factors such as brand loyalty and traffic.

There are so many options and selections though. It’s as intimidating as a child trying to pick out a piece of candy in a candy store. To help with the decision making, here are three important things to consider when choosing a marketing automation system.

Meet Justin Gray

Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.

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