While some marketing strategies are tried and true, there are others that linger on for no apparent reason aside from the ease of repetition and fond reflections of how things were done “back in the day.” Let’s get real. Many of these strategies are not only tired, but completely ineffective as well. And what’s worse? Many of us are still clinging to them. Let’s prepare to bid adieu to these strategies once and for all, and finally let them go the way of the PSA.
Here’s a look at three of the main offenders and why they must be crossed off of your 2013 marketing plan.
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.