Here’s a fact that will surprise exactly no one: your customers want to get from A to Z in size, revenue and profitability in no time flat. One one hand, it’s exciting to get the opportunity to really step up your game and get results. On the other, it can be challenging to manage customer expectations because some don’t understand where they actually stand in their own maturity curve.
In his recent Inc. column, LeadMD CEO Justin Gray explores three ways to help clients view their market, their maturity, and your role in their success. He explains why benchmarked data allows you to set expectations and communicate realistic results. Justin also talks foundations and explains whey vendors have to do a better job of build products and services around the minimum maturity in the first place. He also shows why successful client engagements aren’t about one-and-done projects – but assisting with organizational mindset shifts that help everyone see the bigger picture. Read the whole article here.
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.