3 Ways to Get Personal with Your Prospects

This article originally appeared on Convince & Convert

There was a time a few years ago when every new marketing innovation was about reaching more eyeballs as quickly as possible. Everyone was scrambling to bring in new names, increase the number of people in the database, and get in front of fresh prospects.

But then came the hard part: actually converting those prospects into engaged, paying customers. Converting the net-new leads into net revenue is something you can’t fix with just a few pieces of new technology and an ever-growing list of names.

The bigger battle is actually doing something with those leads. If you’re still incentivizing your marketing team on new leads rather than the number of people it converts, you’re living in the past. Here are just a few ways marketing leaders can evolve beyond the mass approach.

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