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3 Ways to Identify and Keep Your Best Customers

July 30, 2015 | Justin Gray | No Comments |

There are two categories of customers. Those being high-maintenance customers and not-worth-it customers. Any small business owner recognizes these categories.

Each group requires specific strategies, the most important being your tactics for pleasing your best customers.

A significant amount of marketers think they know what their best customer looks like — the products they buy; the services they like; their demographic profile. But customer bases are always changing, and only an ongoing data collection strategy can accurately track that augmentation.

The first type of relevant data are the hard numbers, which are based on your metrics. What’s the revenue baseline that qualifies a great customer?

Read more of what our CEO, Justin Gray has to say. The full article was originally posted through the businesscollective.

 

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