There are two categories of customers. Those being high-maintenance customers and not-worth-it customers. Any small business owner recognizes these categories.
Each group requires specific strategies, the most important being your tactics for pleasing your best customers.
A significant amount of marketers think they know what their best customer looks like — the products they buy; the services they like; their demographic profile. But customer bases are always changing, and only an ongoing data collection strategy can accurately track that augmentation.
The first type of relevant data are the hard numbers, which are based on your metrics. What’s the revenue baseline that qualifies a great customer?
Read more of what our CEO, Justin Gray has to say. The full article was originally posted through the businesscollective.
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.