3 Ways to Optimize Your Marketing Automation Systems

This article was originally published in Entrepreneur.

Why do people stay up late watching infomercials? Aside from probable insomnia, they’re mesmerized by the idea that for just three easy payments of $19.99, they can buy solutions for all of their kitchen, bathroom or garden problems.

But your marketing-automation system doesn’t belong in an infomercial. There’s no “call-now-and-we’ll-double-the-offer” solution that lets you capture visitors’ data and immediately funnel it over to sales.

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