These days, marketers don’t just want a chair at the table—they want to lead the meeting.
But no matter how smart and fast your marketing team is, it’s only one piece in the machine that runs your company.
It’s your job as a marketer, whether you’re part of an in-house team or a member of an agency brought on to assist, to ensure the rest of the business understands that marketing influences all areas of a company. Sales, services, development—they all need marketing to amplify or clarify their message.
For these reasons and more, we are now seeing the path to CEO begin in marketing. But before you can lead, you have to gain the respect of the company. How can you do that?
Justin Gray took to the digital pages of Convince & Convert to explain how you can go from marketing sheep to shepherd. Click here to read the article.
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.