4 Attributes of a Great Marketing Hire

This article originally appeared in VentureBeat.

When I’m looking for the next great marketing mind or business development genius, I’m not looking for just an employee. I’m looking for a partner. Being smart and having a great college pedigree is carrying less and less weight these days. Bottom line: your education is not going to make my clients ecstatic about the work we do or put my company on the front end of innovation. What companies need in today’s world is talent with the ability to think, do and execute in any circumstances – and without anyone holding their hand.

Here’s what I look for when I hire people. It’s not exactly traditional HR wisdom. But I’m not looking for traditional. I’m looking for great.

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