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4 Influencer Marketing Tips For Success

This article was originally published at momentology

Lots of people have built their own personal media empires with hundreds of thousands of followers that they share and interact with daily. Sounds easy right? Unfortunately, it’s not. You can’t just be funny and charming. You have to provide something critical to your audience: value. They are called influencers, and marketing to them and with them has become big business.

A successful marketer will always align themselves with influencers who’ve built their following by providing value. Once aligned, you can share your influencer’s value with your own following. But keep in mind, not all influence is built equally.

Some key ways to connect with influencers are knowing the difference between them and general popularity, such as icon Kim Kardashian. Learn that it’s not just self promotion. Make sure they have a trusted following and include them in your shares. Build a real partnership and sense of companionship.

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