This article was originally published at momentology
Lots of people have built their own personal media empires with hundreds of thousands of followers that they share and interact with daily. Sounds easy right? Unfortunately, it’s not. You can’t just be funny and charming. You have to provide something critical to your audience: value. They are called influencers, and marketing to them and with them has become big business.
A successful marketer will always align themselves with influencers who’ve built their following by providing value. Once aligned, you can share your influencer’s value with your own following. But keep in mind, not all influence is built equally.
Some key ways to connect with influencers are knowing the difference between them and general popularity, such as icon Kim Kardashian. Learn that it’s not just self promotion. Make sure they have a trusted following and include them in your shares. Build a real partnership and sense of companionship.
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.