Partnerships can be a promising idea. They can also be a huge hassle. Especially when you’re a hypergrowth entrepreneur.
Partnerships are a double-edged sword. There can be someone working just as hard to make the relationship work and there can be someone else who let’s you do most of the work. This can be problematic, since you’re not exactly sure what someone is trying to accomplish based on a first impression.
There are a few ways to combat undesirable partners. Both need to define their roles, determine what they can do for your business, make yourself look prestigious, and lastly, communication. Silence is NOT a good thing for a hypervalue organization.
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.