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Justin Gray

4 Steps to Choosing Marketing-Automation Software That Actually Works

Justin Gray / January 15, 2015 / 0 Comments

In football, the playbook rules the game. It contains a wealth of knowledge that guides a player’s every move on the field. For data and marketing, entrepreneurs should take notes from the coaches and create an outline and a set of “plays” to help them choose a comprehensive marketing-automation platform that serves every department.

Tracking and identifying the return on investment of your marketing efforts has become much simpler, yet many companies aren’t making use of them. That’s because most entrepreneurs accumulate data without taking into account each department’s data-tracking needs.

Devising a comprehensive plan before making the final purchase is the first thing that needs to be done. Before making the transaction, you’ve got to find out a process to alleviate the problem at hand. The process should include creating, managing, and more that can be found here.


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