In football, the playbook rules the game. It contains a wealth of knowledge that guides a player’s every move on the field. For data and marketing, entrepreneurs should take notes from the coaches and create an outline and a set of “plays” to help them choose a comprehensive marketing-automation platform that serves every department.
Tracking and identifying the return on investment of your marketing efforts has become much simpler, yet many companies aren’t making use of them. That’s because most entrepreneurs accumulate data without taking into account each department’s data-tracking needs.
Devising a comprehensive plan before making the final purchase is the first thing that needs to be done. Before making the transaction, you’ve got to find out a process to alleviate the problem at hand. The process should include creating, managing, and more that can be found here.
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.