4 Ways to Take Advantage of the New Age of Marketing
February 1, 2015 | Justin Gray | No Comments | Article
Television, print and billboard ads were once the gold standard for marketing. Customers now want personalized, one-on-one interactions with brands, and marketers are beginning to see how a targeted approach can stretch their marketing dollars further and generate leads faster.
Companies looking to transition can start out by altering their content marketing strategies. It needs to be directed, however. Companies blindly produce content, and throw it out into the world, and hope for a response.
Marketing automation is the next step. It allows companies to organize and market across multiple platforms. Couple this with social media to sustain the processes.
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