4 Ways to Take Advantage of the New Age of Marketing
Television, print and billboard ads were once the gold standard for marketing. Customers now want personalized, one-on-one interactions with brands, and marketers are beginning to see how a targeted approach can stretch their marketing dollars further and generate leads faster.
Companies looking to transition can start out by altering their content marketing strategies. It needs to be directed, however. Companies blindly produce content, and throw it out into the world, and hope for a response.
Marketing automation is the next step. It allows companies to organize and market across multiple platforms. Couple this with social media to sustain the processes.
Wanna know more? Read here…
Want more? Here's some related content
Marketo Wait Steps: Beware of These Hidden Dangers!
[Insert final Jeopardy music here] How many times in a day do you look at...
#MAfails: New to Marketing Automation and Looking With Your Eyes Shut
My most memorable fail in the marketing automation world happened when I was still pretty...
Do You Have It? Thoughts on the "Optimism Effect"
I often wonder: is optimism an inherent, or learned skill? I hope it can be...
The Two Things Your Business Must Have to Grow
When I graduated from college way back when (can a little more than a decade...
Click to Convert: All You Need to Know About Landing Pages
The only guide you need for consistently high converting landing pages. (more…)
