| |

5 Examples of Great Brand Storytelling

This article was originally published at momentology. 

Making a true connection is the holy grail of modern marketing. But what’s the best way to do that? By incorporating storytelling.

Why storytelling? It’s what humans have been doing since time immemorial. It’s the original transfer of ideas along with body movement. How has storytelling changed? Through video. A wide range of emotions can be displayed without actually providing any specifics of the product. Enveloping the viewers in gut-wrenching heroism, humor, and wonder that gets at the core. Forming interesting and touching stories only serves to assist the marketers, so why wait to start? Chop, chop!

Want more? Here's some related content


Marketo Wait Steps: Beware of These Hidden Dangers!

[Insert final Jeopardy music here] How many times in a day do you look at...

#MAfails: New to Marketing Automation and Looking With Your Eyes Shut

My most memorable fail in the marketing automation world happened when I was still pretty...

Do You Have It? Thoughts on the "Optimism Effect"

I often wonder: is optimism an inherent, or learned skill? I hope it can be...

The Two Things Your Business Must Have to Grow

When I graduated from college way back when (can a little more than a decade...
lol the man laughs humor reaction Joker retro style

GDPR is a Funny Four-Letter Word

A little humor to ease the pain... Happy GDPR Day! Email inboxes everywhere rejoice as "the...
Diary entry for GDPR on 25 May 2018 with reminder sticky note

Marketing’s Vital Role in GDPR Compliance

As the deadline to become GDPR compliant approaches, forward-thinking marketers are taking steps to identify at-risk...

Challenge Your Assumptions: A Guide for the Fearless Marketer

My Take on Ann Handley’s Session at the Marketo Summit: “Challenge Your Assumptions: A Guide...

Courageous Tech Marketers Grow CLV by Keeping Customers for Life

My Thoughts on Adrath Albee’s Marketo Summit Session: “Courageous Tech Marketers Grow CLV by Keeping...