| |

5 Examples of Great Brand Storytelling

This article was originally published at momentology. 

Making a true connection is the holy grail of modern marketing. But what’s the best way to do that? By incorporating storytelling.

Why storytelling? It’s what humans have been doing since time immemorial. It’s the original transfer of ideas along with body movement. How has storytelling changed? Through video. A wide range of emotions can be displayed without actually providing any specifics of the product. Enveloping the viewers in gut-wrenching heroism, humor, and wonder that gets at the core. Forming interesting and touching stories only serves to assist the marketers, so why wait to start? Chop, chop!

Leave a Comment





Want more? Here's some related content

marketo_wait_steps_hidden_dangers

Marketo Wait Steps: Beware of These Hidden Dangers!

[Insert final Jeopardy music here] How many times in a day do you look at...
mafails_kim_featured-01

#MAfails: New to Marketing Automation and Looking With Your Eyes Shut

My most memorable fail in the marketing automation world happened when I was still pretty...
optimism_effect_Featured

Do You Have It? Thoughts on the "Optimism Effect"

I often wonder: is optimism an inherent, or learned skill? I hope it can be...
growth

The Two Things Your Business Must Have to Grow

When I graduated from college way back when (can a little more than a decade...
email best practices ebook

Walking the Talk: Email Best Practices

 Here's how WE talk to OUR clients about email. (more…)
click to convert: landing page best practices

Click to Convert: All You Need to Know About Landing Pages

The only guide you need for consistently high converting landing pages. (more…)
Content_Planning_Checklist-2

Content Planning Checklist

Your first step in the right direction to creating high caliber content is a content...
Opportunity_contact_roles-1

Best Practices Guide: The Business Case for Using Salesforce Opportunity Contact Roles

Think about it: how often is only one person from the customer side involved in...