This article was originally published at momentology.
Making a true connection is the holy grail of modern marketing. But what’s the best way to do that? By incorporating storytelling.
Why storytelling? It’s what humans have been doing since time immemorial. It’s the original transfer of ideas along with body movement. How has storytelling changed? Through video. A wide range of emotions can be displayed without actually providing any specifics of the product. Enveloping the viewers in gut-wrenching heroism, humor, and wonder that gets at the core. Forming interesting and touching stories only serves to assist the marketers, so why wait to start? Chop, chop!
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