This article was originally published at momentology.
Making a true connection is the holy grail of modern marketing. But what’s the best way to do that? By incorporating storytelling.
Why storytelling? It’s what humans have been doing since time immemorial. It’s the original transfer of ideas along with body movement. How has storytelling changed? Through video. A wide range of emotions can be displayed without actually providing any specifics of the product. Enveloping the viewers in gut-wrenching heroism, humor, and wonder that gets at the core. Forming interesting and touching stories only serves to assist the marketers, so why wait to start? Chop, chop!
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.