| |

5 Marketing Failures and How to Fix Them

I’m going to take a wild guess about what you’ve been up to lately. Call me psychic, but I’m guessing you’ve been angling for budget over the last few months. I’ll go a step farther and predict that in doing so, you only shared your successes. The programs and campaigns that didn’t work, the spending that didn’t quite pay off—those probably went unmentioned.

Okay, I’m not really psychic. I just know that end of year is when many marketers ask for a budget for the year ahead. I also know that marketers love to highlight their achievements (who doesn’t?) and ignore everything else. That might seem like a successful strategy in the short run—hey, if you got your budget, you did good, right? But that approach can actually hurt you in the long run.

Here’s why. Too many marketing departments launch campaigns in a vacuum. They meet their quota, congratulate themselves, and raise the quota for next time. What they don’t do? Look at the conversion rate. They don’t gain any insight into what drove their successes and failures, or how they can optimize future efforts. And so they ignore the wave of leads who didn’t convert. The programs that crashed and burned. All that wasted time and budget.

Want more? Here's some related content


Marketo Wait Steps: Beware of These Hidden Dangers!

[Insert final Jeopardy music here] How many times in a day do you look at...

#MAfails: New to Marketing Automation and Looking With Your Eyes Shut

My most memorable fail in the marketing automation world happened when I was still pretty...

Do You Have It? Thoughts on the "Optimism Effect"

I often wonder: is optimism an inherent, or learned skill? I hope it can be...

The Two Things Your Business Must Have to Grow

When I graduated from college way back when (can a little more than a decade...
lol the man laughs humor reaction Joker retro style

GDPR is a Funny Four-Letter Word

A little humor to ease the pain... Happy GDPR Day! Email inboxes everywhere rejoice as "the...
Diary entry for GDPR on 25 May 2018 with reminder sticky note

Marketing’s Vital Role in GDPR Compliance

As the deadline to become GDPR compliant approaches, forward-thinking marketers are taking steps to identify at-risk...

Challenge Your Assumptions: A Guide for the Fearless Marketer

My Take on Ann Handley’s Session at the Marketo Summit: “Challenge Your Assumptions: A Guide...

Courageous Tech Marketers Grow CLV by Keeping Customers for Life

My Thoughts on Adrath Albee’s Marketo Summit Session: “Courageous Tech Marketers Grow CLV by Keeping...