Most marketers worth their salt inherently understand the importance of tailoring messages to the right audiences. An overwhelming 96 percent of marketers believe that personalization helps advance customer relationships. But as the industry rushes to put their brand forward in more authentic ways that customers may respond to, they’re confusing true personalization with simply creating the relevant content they should have been creating all along.
In this Inc. article, LeadMD CEO Justin Gray breaks down what personalization actually means. He shares how marketers can decide whether personalization is a right fit for their company. He lays out how marketers must focus on what matters in order to create valuable experiences that break through to buyers. He also shares examples of how marketers can avoid taking personalization too far (and having their strategy royally backfire). Read the complete article here.
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.