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5 Ways to Really Get Personal with Content

Most marketers worth their salt inherently understand the importance of tailoring messages to the right audiences. An overwhelming 96 percent of marketers believe that personalization helps advance customer relationships. But as the industry rushes to put their brand forward in more authentic ways that customers may respond to, they’re confusing true personalization with simply creating the relevant content they should have been creating all along.

In this Inc. article, LeadMD CEO Justin Gray breaks down what personalization actually means. He shares how marketers can decide whether personalization is a right fit for their company. He lays out how marketers must focus on what matters in order to create valuable experiences that break through to buyers. He also shares examples of how marketers can avoid taking personalization too far (and having their strategy royally backfire). Read the complete article here.

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