A Marketer’s New Year’s Resolution for 2016

As we usher in a new year we take with us the same challenges we have year after year, after year. So what is that challenge? While managing a technology stack and keeping your people engaged is always an obstacle, it isn’t the biggest. That award goes to, Process.

Process alone is one of the greatest gaps we see in today’s modern marketing environments.

So what exactly do you do about it? Some believe buying a new piece of tech will solve all their problems, but there needs to be a basis for implementing it. Without a scale-able and REPEATABLE process for implementing your new technology, that incorporates the people involved, your shiny new tool will fall flat and you can kiss your financial investment good bye.

Click to read the full article at Convince & Convert


Leave a Comment

Want more? Here's some related content


Marketo Wait Steps: Beware of These Hidden Dangers!

[Insert final Jeopardy music here] How many times in a day do you look at...

#MAfails: New to Marketing Automation and Looking With Your Eyes Shut

My most memorable fail in the marketing automation world happened when I was still pretty...

Do You Have It? Thoughts on the "Optimism Effect"

I often wonder: is optimism an inherent, or learned skill? I hope it can be...

The Two Things Your Business Must Have to Grow

When I graduated from college way back when (can a little more than a decade...
email best practices ebook

Walking the Talk: Email Best Practices

 Here's how WE talk to OUR clients about email. (more…)
click to convert: landing page best practices

Click to Convert: All You Need to Know About Landing Pages

The only guide you need for consistently high converting landing pages. (more…)

Content Planning Checklist

Your first step in the right direction to creating high caliber content is a content...

Best Practices Guide: The Business Case for Using Salesforce Opportunity Contact Roles

Think about it: how often is only one person from the customer side involved in...