As we usher in a new year we take with us the same challenges we have year after year, after year. So what is that challenge? While managing a technology stack and keeping your people engaged is always an obstacle, it isn’t the biggest. That award goes to, Process.
Process alone is one of the greatest gaps we see in today’s modern marketing environments.
So what exactly do you do about it? Some believe buying a new piece of tech will solve all their problems, but there needs to be a basis for implementing it. Without a scale-able and REPEATABLE process for implementing your new technology, that incorporates the people involved, your shiny new tool will fall flat and you can kiss your financial investment good bye.
Click to read the full article at Convince & Convert
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.