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A Marketer’s New Year’s Resolution for 2016

As we usher in a new year we take with us the same challenges we have year after year, after year. So what is that challenge? While managing a technology stack and keeping your people engaged is always an obstacle, it isn’t the biggest. That award goes to, Process.

Process alone is one of the greatest gaps we see in today’s modern marketing environments.

So what exactly do you do about it? Some believe buying a new piece of tech will solve all their problems, but there needs to be a basis for implementing it. Without a scale-able and REPEATABLE process for implementing your new technology, that incorporates the people involved, your shiny new tool will fall flat and you can kiss your financial investment good bye.

Click to read the full article at Convince & Convert

 

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