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Accelerating the Buyer's Journey With Marketing Automation

September 3, 2015 | Justin Gray | 1 Comment |

Marketing is moving so fast these days, that it’s almost like trying to jump into a moving car. Taking the time to guide the leads through the employment of marketing automation is a necessity and cannot be ignored. Finding the quintessential material is what businesses are usually trying to do. That’s where marketing automation comes in.

There are plenty of tips on how to build a successful marketing automation platform to speed up the figurative funnel. A couple of need-to-knows: define your goal, reach across the aisle and communicate, and revisit your initial message. Remember, take things slowly and fully integrate. Also, practice, practice, practice! That cannot be stressed enough.

This article originally appeared in the Summer 2015 Print Issue of SOLVE Magazine


1 Comment

  1. Matt Benati on September 12, 2015 at 1:21 pm

    Nice article Justin. I would emphasize the importance of strategy (measure twice, cut once). In particular, sales and marketing alignment is critical for success – which accounts, customer journey milestones, feedback on messaging, etc. When sales and marketing are on the same page, company results increase.

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