Marketing is moving so fast these days, that it’s almost like trying to jump into a moving car. Taking the time to guide the leads through the employment of marketing automation is a necessity and cannot be ignored. Finding the quintessential material is what businesses are usually trying to do. That’s where marketing automation comes in.
There are plenty of tips on how to build a successful marketing automation platform to speed up the figurative funnel. A couple of need-to-knows: define your goal, reach across the aisle and communicate, and revisit your initial message. Remember, take things slowly and fully integrate. Also, practice, practice, practice! That cannot be stressed enough.
This article originally appeared in the Summer 2015 Print Issue of SOLVE Magazine
Meet Justin Gray
Justin is a serial entrepreneur and the CEO and founder of LeadMD, the world’s largest revenue operations agency having implemented over half of the Marketo user base. Justin has made a career of launching successful companies and scaling them, with successful exits of over 200MM+ in the last decade. Justin’s latest endeavor launched in 2016 when he co-founded Six Bricks an online learning startup designed to combat employee and customer churn through experience-based education. Over the past 10 years, Justin has emerged as a strong voice for entrepreneurship, marketing and culture. As a recognized speaker, Justin has been published over 350 times in industry publications and holds his own column, Tribal Knowledge in Inc., while writing for Entrepreneur, Tech Crunch and others. Justin and his wife Jennifer met over marketing and three years later welcomed their son, Grayson, into the world in April of 2017.